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Create and use PURLs
Last updated on: April 10, 2023

A PURL is a personalized URL, such as jane.yourcompanyname.com, that you can provide to contacts to access a personalized version of your page. This can be an effective marketing tactic as people appreciate the individualized attention and are more likely to remember the URL.

PURLs essentially send each visitor to the same page, but they use contact information to personalize text for each visitor (e.g., Jane might see “Welcome, Jane!” and John would see “Welcome, John!”).

Table of contents

Don’t force HTTPS — so you can use PURLs
Add PURLs to assets
Add PURLS to OntraMail messages
Add PURLS to raw HTML emails
Create PURLs in form settings
Create “Page two”
Create “Page one”
Add PURLs to WordPress

Don’t force HTTPS — so you can use PURLs

PURLs pass your contacts’ information through the URL. PURLs only work on HTTP pages and not HTTPS. This type of personalization is best for thank you pages that don’t contain sensitive information.

Here’s how you publish your pages so you can use PURLs:

  1. From your page editor, click Publish.
  2. Add your domain and check the “Don’t force HTTPS on this page (so that I can use PURLs)”.
  3. Click Save & Publish.

Add PURLs to assets

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PURLs are automatically generated by Ontraport; you simply add them via a merge field when you’re creating the email or WordPress post. You can use PURLs for any page that has been published through Ontraport.

Add PURLs to OntraMail messages

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  1. Select an existing message that you’d like to add a PURL to, or go to Contacts → Messages → New Message → New Email → Start From Scratch.
  2. Click + Add Block → Text and select a text block.
  3. Click into the text block and hover over the area where you would like to add your PURL. Click Edit.
  4. Click and scroll down to the PURLs section. You’ll see a list of the Ontraport Pages you’ve created.
  5. Select the page you’d like to send visitors to. This will automatically generate PURLs for each contact sent the message, and it will merge the PURLs onto the email. PURLs populate as raw links with your contact’s name in the URL; however, if you only want the contact’s name be displayed when the page is visited, you can use a hyperlink or a button for your PURL:
    • For a hyperlink: Add the text you want to display and highlight it.
      1. Click Ontraport Page → Select Page, and choose your page’s name.
      2. Click Insert Link.
    • For a button: Click Add BlockButton → select your button design.
      1. Hover over the button and click Edit.
      2. Click Enter Link URL → Ontraport Page → Select Page, and choose your page’s name.
      3. Click Insert Link.
  6. Click Save on your block settings.
  7. Complete your message and click Save.

Add PURLs to raw HTML emails

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  1. Select an existing message that you’d like to add a PURL to, or go to Contacts → Messages → New MessageRaw HTML Email Editor to create a new one.
  2. Click Insert Merge Field and scroll down to the PURLs section. You’ll see a list of the Ontraport Pages you’ve created.
    • If you want to change the text of your link, start by adding the merge field for your PURL to the message twice. There will be two merge fields next to each other.
    • Click .
    • Replace the spaces within your merge fields with “%20.” (e.g., [Page//PURL_My%20Page] )
    • Replace the brackets with angled brackets, < →.
    • Add a forward slash (/) after the opening angle bracket (<) of the second PURL. Your merge field should appear like this: <PURL_My%20Page → </PURL_My%20Page →.
    • Enter what you want your link to say between the two PURLs.
  • Click Source. You will see that only the text for your link appears in the message body.
  1. Complete your message and click Save.

Create PURLs in form settings

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A common use case for PURLs is to connect a lead capture page to a personalized thank you page.

When you link two pages in the “Send contacts here” section of a form’s settings, you can pass contact information from the form to the corresponding page.

You can only add published pages in your form settings, so we recommend working in reverse order. Create and publish your second page first, then create your first page. In the steps below, we will refer to these pages as “Page one” and “Page two.”

Create “Page two”

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We’ll start by creating “Page two” first:

  1. Create “Page Two” first by clicking PagesNew Landing Page.
  2. Click Start From Scratch or select a template.
  3. Name your page, edit the design of your page.
  4. Click Publish.
    • Add your desired URL then click Save & Publish.

Create “Page one”

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Now that your second page is published, you can select it from your form settings on “Page one.”

  1. Create “Page Two” first by clicking PagesNew Landing Page.
  2. Click Start From Scratch or select a template.
  3. Name your page, edit the design of your page.
  4. Click Add BlockLead Capture Forms → click on the form you want to use.
  5. Hover over your form block and click settings iconForm Settings.
  6. In the “Send contacts here” section select your second page from the “Use this landing page” dropdown.

  1. Click SaveDone.
  2. Click Publish.
    • Add your desired URL then click Save & Publish.

Add PURLs to WordPress Pages or Posts

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You can also add PURLs to your Ontraport-hosted pages on WordPress.

  1. Integrate your WordPress site with Ontraport if you haven’t yet.
  2. Log in to the admin seat of your WordPress site.
  3. Click Pages or PostsAdd New.
  4. Click Classic.
  5. Click the Merge Fields dropdown, and scroll down to the PURLs section.
  1. Click on the name of your page to add the PURL.
    • To hyperlink your PURL, follow the steps above, then click → Edit as HTML.
    • Wrap the PURL merge field with the HTML href attribute as shown below:
      • <a href=”[Page//pilotpress_field name=’PURL_My Page’]”>Click Here</a>.
    • Click → Edit visually.
  2. Click Publish.
Related university lessons
Personalizing with conditional display blocks
You can show or hide blocks on a page based on what you know about your site visitors. Learn how to personalize a page using conditional display blocks.
Personalizing with merge fields
Using merge fields, you can easily include a contact’s name (or more!) on the page for a personalized experience. Learn how to do it here.
Overview: How pages work
This lesson walks you through constructing pages from top to bottom.
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Use global blocks on pages
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Display your Ontraport Page on your Wordpress site
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Page elements
 Pro tips
Tip #1: You will be able to see whether contacts visited their PURL in their contact log in their contact record.
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