Solutions keyboard_arrow_down keyboard_arrow_up
Our Solutions
Ontraport's solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
Resources keyboard_arrow_down keyboard_arrow_up
Resources
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software.
Visit the blog
University Pricing Chat
clear
Split test pages
Last updated on: April 7, 2023

Split testing is a way of running an experiment to compare multiple versions of a page to determine which one brings the best results. Typically, you will change just one element of the page — the headline, an image, the CTA button, etc. — across multiple versions so that you can accurately assess the reason one page might “win” over another.

Once you publish the pages, Ontraport will automatically show different page visitors different versions of the page, evenly distributing the traffic among all your versions.

  1. While viewing your page in the Ontraport Pages editor screen, click on the box in the upper right with the letters A/B inside it, then toggle it on.
  2. Your original page is automatically assigned version A in the split test. Click Add New and select to either make a copy of your original page (which you’ll then edit to create another version to test) or create a new page. The first additional page you add is automatically version B in the split test. You can add version C and D by repeating the steps above.
  3. To edit your versions for your split test, simply select which version you want to edit from the dropdown, make your changes, and click Save.
  4. To view the results of your split test after the pages have been live for a bit, click the Stats tab at the top of your screen.
  5. If you decide to delete any of the versions, click on the A/B icon, make sure that split testing is toggled on, and click the trash can next to the version you wish to delete.
Related university lessons
Tips for improved page performance
Try these quick hacks to make your pages load faster, and watch your engagement and conversion rates improve.
Split testing deep dive
In this lesson, you’ll learn the details of the different ways to run split tests in Ontraport so you can find winning versions of your marketing efforts.
Building a page
This lesson walks you through how to build an Ontraport page from start to finish.
arrow_drop_down_circle
Divider Text
Related support articles
arrow_forward
View page performance
 Pro tips
1. For tracking purposes, Ontraport cookies the visitor’s browser with the page version the visitor has viewed. On return visits, the visitor will always see the same version of the page.
2. To test the split test function, delete all cookies on your own browser between each visit to the page.
3. After you’ve thoroughly split tested and determined which page is the “winner,” you can select that version in the Ontraport Pages editor, then toggle off split testing so onlythat version is what visitors see, and click save.
Features
Company
Resources
Live events
Access
© Ontraport 2024
playlist_add_check
PCI DSS, Level 1
security
Privacy Shield Certified
[bot_catcher]