There are several types of membership sites and techniques for delivering content so that you can best communicate your information while maintaining a personal connection.

For example, some sites involve community forums where your clients can ask each other questions and discuss important topics. Some sites are focused around training and education, where members progress through courses or coaching sessions. Others serve as repositories of information that members can view and consume on their own time.

You can tailor your content to reach different audiences or serve different pain points. You can also use a variety of mediums — such as videos, podcasts or interactive webinars — that allow you to show your personality and connect with clients on a human level even without being in the same room.

Membership sites are not meant to detract from your connection with clients but rather enable connections with even more clients. Once you set up your site, it’s important to continue to update content and engage with members to keep them active. Contrary to popular belief, membership sites aren’t exactly “set it and forget it.” You’ll earn recurring, mostly passive revenue, but you’ll also need to continue serving clients in individual ways.