Compare Ontraport vs. Kajabi

Before we go any further, let’s talk about why you’re here

If you’re comparing Ontraport vs. Kajabi, you’re clearly on track to finding a user-friendly platform to run and market your membership content.

Still, with so many different features, packages and price points offered by both platforms, it can be overwhelming to figure out which one is right for you.

It’s a big decision and an important investment for your business.

We get it, and that’s why we’re here to help clear things up. We’ll give you the facts about Ontraport and our honest assessment of Ontraport vs. Kajabi.

But first, a note: We realize we may come off as biased (heck, we’re Ontraport, comparing ourselves to one of our competitors), but that’s not our intention! We want what’s best for you, whether it’s Ontraport or not. (It’s true — we often refer potential customers elsewhere if we know another tool would better suit their needs. We want you to be successful with our platform, not just pay our bill.)

So, let’s take a look ...

We’ll get into the feature comparisons below, but what it all comes down to is this:

At Ontraport, we see ourselves as a partner in your success, not just as another software tool on your belt. Our team cares about your business: We’ll start by working side-by-side with you to create a roadmap for your success, and from then on our over-the-top-helpful support team will be available anytime you need.

Outside of our team, you’ll find a strong community of entrepreneurs and marketers in our highly active Facebook group. While you’re there, you’ll get to know our founder and CEO: He pops up on the regular (really, we can’t keep him away!) to answer questions and share updates.

We built this platform because we wanted to remove the burden of technology so small businesses could bring their value to the world (ahem, that's our mission statement). That translates to a thoughtfully built toolset that empowers you to effectively market and sell your services, alongside a team that’s got your back — for the long haul.

Let’s look at the top differences

Our sales reps have talked to thousands of people who are comparing Ontraport vs. Kajabi, so they have a good idea of what separates the two. Here’s what they had to say.

Ontraport lets you automate more than just marketing

If you’re looking for basic marketing automation, like sending drip emails to your members, Kajabi membership sites have you covered. But to really keep your members engaged with your content, you’ll likely want to run more sophisticated automations, such as sending access to the next course immediately after they finish one or running campaigns based on membership level. Ontraport allows you to easily set this up, and much more. And with Ontraport, you can automate more than just your email follow-up; our full marketing, sales and business automation suite empowers you to automate the full member experience as well as many of your time-consuming internal processes.

Ontraport makes it easy to expand your course offerings, without upping the price tag

While templated, uniform systems make Kajabi membership sites attractive for newbies, you have to shell out more money if you want to sell more courses or digital products. That can add up pretty quickly! Ontraport, on the other hand, gives you unlimited access to our page builder and templates so you can host as many courses as you want.

Ontraport support representatives helping clients

Ontraport gives you quality support, without lag time

Like many platforms, Kajabi plans offer basic chat and email support — but it may take a while to get your issue resolved. With Ontraport, you’ll have a team of dedicated support reps who know their stuff and respond fast. They're available seven days a week to answer your questions via live chat, email or screen share.

Ontraport puts you in control of your mailing reputation

At Ontraport, we understand how important it is for your emails to get delivered to the inbox, so we offer all users access to features that enhance delivery. Higher-level packages also get direct access to our team of email delivery experts who can review your email program and coach you to success. Plus, high-volume senders can access the private infrastructure they need.

Ontraport tracks the most extensive, granular data

When it comes to data, Ontraport will give you far more detailed reports, from top-level sales and revenue performance to granular email and landing page stats. You can view your data in real time or on trend charts, then easily optimize your campaigns and make smart decisions about where to allocate your resources.

A screenshot of data trend charts in the Ontraport app

Ontraport is built to grow with you

Icon of a laptop computer with a tree growing out of the screen

Part of Kajabi’s appeal is that it’s a solid platform for businesses that are still getting off the ground. But if you plan on scaling your business over time, Kajabi may not be for you. As your business grows, you’ll want a platform that keeps up with you. Ontraport was built to incorporate all the core solutions a business needs to manage its entire customer lifecycle, including marketing, business and sales automation, membership sites, partner programs and so much more. You can rest easy knowing that you won't have to buy a whole different platform down the road as your business needs change.

Aprille moved 100 video courses to Ontraport, and her fans are raving

Aprille Franks is a business coach who's been helping people build their online communities for years. She recently moved all her membership content, including over 100 video courses, from multiple other software systems into Ontraport.

“I'm so happy with the options that we have from a membership standpoint. It's so much more robust than Kajabi is ... It's just so much easier to have my content in Ontraport, our CRM, our payments and the client history inside of the system.”

– Aprille Franks, Epic Aprille

Aprille moved 100 video courses to Ontraport, and her fans are raving

– Aprille Franks, Epic Aprille

Here's what our customers are saying

I moved my course and membership over from Kajabi to Ontraport about a year ago, and I'm so glad I did. I can do soooooooo much more in Ontraport than I could ever do in Kajabi.

– Ellen Bathgate, Rent Roll Starter

Of all the marketing automation systems I have tried over the years, Ontraport is by far the easiest one to implement and manage. The features you get rival the features that you would find in a system that is four or five times the price. And then there’s the customer support — their live chat is amazing and if you need some more in-depth support, they will schedule a live screen share with you. You can't go wrong with Ontraport.

– Kevin Snow, Time On Target, Trustpilot

Ontraport has very high email deliverability rates, which is one of the most important stats in email marketing nowadays. Ontraport can do it all — it's highly customizable, has the best campaign builder and reporting tools out there.

– Diana Koshedzhiyska, BuzzFixer

Ontraport scores 4.5/5 stars with G2 Crowd

Ontraport scores 4.5/5 stars with Trustpilot

Ontraport scores 4/5 stars with Capterra

Ontraport receives the Highest User Adoption award for Fall 2020 from G2 Crowd

Frequently Asked Questions

How do I manage the recurring revenue from my membership site?

Ontraport simplifies membership site management by having everything in one place. Your site, your content, your member emails, your subscription payment system, your member center — it’s all in Ontraport. We even have pre-built templates and systems to get your site launched quickly. Simply update the templates with your unique content, adjust the automation to your preferences and set live.

Why is a membership site one of the best recurring revenue business models?

Simply put, a membership site allows you to stop trading dollars for hours so that you can effectively scale your business. By sharing your niche expertise via online courses or content, you can reach infinitely more clients than your packed schedule currently allows. A membership site can also be low maintenance and almost fully automated. With Ontraport's all-in-one membership platform, you can automate your business operations and streamline your client management all with one software.

I’ve been in business for a long time — is a membership site scalable?

A membership site is the best way to generate passive income and is ideal for those ready to take their business to the next level. Whether your growth has stagnated or you’re simply ready to push the gas, launching a membership site with Ontraport will get you systemized and scaled in no time. You can start with our done-for-you systems or build anything you can dream up with our highly customizable platform.

This software comparison was last updated on 5/12/21. If you have any suggested changes or notes, please email them to us.

Frequently Asked Questions

What makes Ontraport one of the best membership site platforms out there?

Ontraport comes with everything you’ll need in a membership management software. With our fully customizable membership website builder, you can set up the site model and design that fit your vision, manage your members, share login details, keep members in the loop and more.

And the best part is, you can use Ontraport to power every aspect of your business — not just membership sites. Your marketing, payments, communication and more will all be in sync, which opens up more opportunities to engage with members and scale faster. You won’t see this level of functionality in many other membership site platforms.

What’s the easiest way to create a membership site in Ontraport?

Try using our prebuilt Membership Starter Kit system! It has all your essential membership functions set up for you, like facilitating signups, collecting payments, generating login information and re-engaging inactive customers, to name a few. Just like all of our done-for-you campaigns, it comes with a Setup Wizard that walks you through every step, from start to finish. All the copy, design and automation are already done for you, so all you have to do is fill in the blanks! It’s the easiest, quickest way to get up and running with Ontraport’s membership software.

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