Use Case

Online courses

Learn how to deliver a seamless course experience.
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1
platform to run every part of the online course experience
Practical Growth Formula
4x
increase in course revenue
$5 Dinners
60
lesson course built in days
Grow My TSP
Use case

Online courses

Learn how to deliver a seamless course experience.
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Ontraport’s customers see these results
1
platform to run every part of the online course experience
Practical Growth Formula
4x
increase in course revenue
$5 Dinners
60
lesson course built in days
Grow My TSP

Why offer an online course?

Online courses allow you to share information at scale. Whether you're educating clients about your area of expertise, onboarding new customers or providing internal training, online courses let you deliver consistent value.

For businesses that are centered around providing expert guidance to clients, offering online courses is a way to shift from one-on-one appointments to a one-to-many offering. 

Why are more teams moving beyond traditional LMS platforms?

Most course builders focus on delivering content — and that’s it. If your team also needs to market that content, manage access levels and payments, automate emails to course participants or track participants’ progress, you’re left stitching together tools that don’t always play nicely together.

That’s where all-in-one platforms like Ontraport come in. When your courses are fully integrated with the rest of your marketing system, you get:

  • A built-in CRM to manage leads, students and instructors
  • Drag-and-drop web tools to create your course site and member portals
  • Integrated payments and subscriptions
  • Email and SMS automation to drive engagement and reactivation
  • Progress tracking and personalized learning paths
  • Performance data tied directly to your contacts

It’s everything your team needs to deliver, optimize and scale a high-performing course — without duct tape or dev work.

Why is personalization important for online courses today?

Today’s course participants expect more than static, one-size-fits-all content. They want to learn in ways that feel tailored to their skill level, interests and goals.

Because Ontraport’s LMS is tied to its CRM, you can easily apply your customer data to deliver personalized course experiences. For example, you can unlock lessons based on a participant’s behavior, show dynamic content based on their profile, send targeted messages to keep them engaged and even create customized learning paths.

This kind of personalization not only improves engagement and completion rates — it also builds stronger loyalty and drives better results for your business.
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Building and running your course with duct-taped tools vs. an integrated system

The difference in capabilities
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With traditional LMS platforms
Ex: Teachable, Thinkific, LearnWorlds, Podia, LearnDash, MemberPress
You’ll need to:
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Work with limited customization options, making it tough to create a unique, branded experience
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Integrate a CRM system, payments system, email marketing tool and more so you can manage the complete course experience
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Hire a developer to set up and maintain software integrations and to do custom coding
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Struggle to scale your course as it grows, leading to potential site performance issues or costly upgrades
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Manually manage student data across different systems, increasing the risk of errors and making it harder to effectively track progress and engagement
With an integrated system
Ex: Ontraport, Kajabi, Kartra
You’ll have:
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Complete flexibility to create, market and run your courses your way — even our templates are fully customizable
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All your systems in the same place — including your CRM, student and teacher membership portals, payments, and more — with no integrations required
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A visual drag-and-drop interface that you can use intuitively so you won’t need to hire developers
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All the functionality you need now and as you scale so you’ll never hit limitations or have to switch platforms
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Integrated student data management, making it easy to track progress and engagement all in one place

Setting up your online course

What it really takes to launch — with and without Ontraport
Without Ontraport’s LMS
Platforms like Teachable, Thinkific, LearnWorlds, Podia, LearnDash, MemberPress
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Choose and purchase an LMS platform
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Set up your course structure and create lesson pages
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Customize your branding, header, footer, and navigation across your site
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Build individual course and lesson templates (or adapt defaults)
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Create membership protections to restrict access to course content
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Set up forms, sales pages, order forms, and automations to grant access after sign-up or purchase
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Integrate with your CRM, email platform and payment system
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Test all integrations to make sure contacts sync properly
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Set up course and lesson SEO settings
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Publish
With Ontraport’s LMS
Using the prebuilt Courses and Lessons app
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Toggle on the Courses and Lessons app in Ontraport
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Update the header, footer, SEO and testimonials as needed
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Add your course and lesson content to the prebuilt pages
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Publish
Create an online course the smarter way
Build, market and manage your online course, without restrictive templates or complicated integrations. It’s all possible with Ontraport.
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Try for free

6 ways to personalize your online courses with Ontraport

With your courses built into the same platform as your CRM database, you can use the customer data at your fingertips to deliver highly individualized experiences.
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Unlock lessons based on progress

Keep students focused by revealing the next lesson only after they complete the one before it — so content always feels relevant and manageable.
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Create branching learning paths

Use automation and tags to offer different next steps based on quiz results, topic selections or milestone completions — no separate course builds required.
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Tailor content to student profiles

Use contact data like interests, role, or skill level to dynamically display course content that matches each participant’s needs.
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Highlight bonus content based on engagement

Reward active learners by unlocking extras — like downloadable resources, expert interviews or advanced modules — when they complete certain lessons or meet key milestones.
access_time

Send timely nudges based on activity

Automatically follow up with students who haven't logged in or made progress after a set number of days to help them stay on track.
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Track performance at the individual level

See exactly who’s enrolled, what they’ve completed, and how they’re engaging — all tied to their contact record in your CRM.
"I signed up for Ontraport because I knew it had the all-in-one power that I needed for course creation and delivery, as well as membership program capabilities. I appreciated that the email delivery was all tied in, and the automation logic was just what we needed for all the customer management that would need to run behind the scenes … I wouldn’t have been able to set up and deliver the courses and memberships without the power and structure of Ontraport.”
Erin C.

Create, market and run your online course with one platform

How Ontraport brings the full experience together — from setup to engagement

Streamlined backend data

With most LMS platforms, you have to juggle separate systems for storing course materials, managing student and teacher info, and handling payments. Ontraport simplifies everything by storing all your critical data in one centralized system.
A screenshot of a contact record in the Ontraport app A screenshot of a contact record in the Ontraport app

Fully customizable course site

Design every part of your experience with our drag-and-drop editor — no devs or workarounds required. Start from templates or build from scratch, and tailor every element to your brand.
A screenshot of a contact record in the Ontraport app A screenshot of a contact record in the Ontraport app

More engagement, less manual effort

Use automations to assign lessons, remind students, personalize paths and track progress — all while giving each student a seamless experience in their own ‘My Account’ portal.
A screenshot of a contact record in the Ontraport app A screenshot of a contact record in the Ontraport app

Create, market and run your online course with one platform

How Ontraport brings the full experience together — from setup to engagement

Streamlined backend data

With most LMS platforms, you have to juggle separate systems for storing course materials, managing student and teacher info, and handling payments. Ontraport simplifies everything by storing all your critical data in one centralized system.
A screenshot of a contact record in the Ontraport app A screenshot of a contact record in the Ontraport app

Fully customizable course site

Design every part of your experience with our drag-and-drop editor — no devs or workarounds required. Start from templates or build from scratch, and tailor every element to your brand.
A screenshot of a contact record in the Ontraport app A screenshot of a contact record in the Ontraport app

More engagement, less manual effort

Use automations to assign lessons, remind students, personalize paths and track progress — all while giving each student a seamless experience in their own ‘My Account’ portal.
A screenshot of a contact record in the Ontraport app A screenshot of a contact record in the Ontraport app

See real reviews and Ontraport-built online courses in action

Ontraport vs. Kajabi
See how Ontraport’s all-in-one LMS and CRM stacks up against Kajabi’s LMS course builder.
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Read more
Ontraport University
See how we used Ontraport to build our own online course library for training and onboarding clients.
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Read more
Online courses in the wild
Check out this custom online course built by an Ontraport user to get inspired.
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Read more

See real reviews and Ontraport-built online courses in action

Ontraport vs. Kajabi
See how Ontraport’s all-in-one LMS and CRM stacks up against Kajabi’s LMS course builder.
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Read more
Ontraport University
See how we used Ontraport to build our own online course library for training and onboarding clients.
arrow_forward
Read more
Online courses in the wild
Check out this custom online course built by an Ontraport user to get inspired.
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Read more
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Build your online courses the smarter way

With Ontraport’s CMS, building your online course is ✅ faster, ✅ more affordable and ✅ infinitely flexible. Ready to get started?
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Try for free

Want to make setting up your online course even faster?

We put together an app that makes getting started a breeze. Simply start your trial, toggle on Courses & Lessons in the App Marketplace, add your content and launch.

Get started for free

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