What is Automated Customer Onboarding?
The topic of customer onboarding has been picking up steam in the business world over the past few years… and with good reason. Typically, onboarding is associated with bringing on a new employee to a company. Why not use the same idea for your customers?
Once a customer has purchased, it’s up to the business to respond in a timely and thoughtful manner. This begins with product delivery and ends with a repeat or lifelong customer. Business growth expert and author Lincoln Murphy underscores this process, postulating “The early days of your relationship with your customer are critical; whatever analogy you want to use (planting seeds, laying a foundation, etc.), just know that whatever happens in the first stage of engagement (a period of time that’s unique to your situation) really does impact the long-term growth of your customer as a customer.”
Whether a company is selling individual products or offers a subscription type service, having a strong base of repeat customers is the foundation of any successful business. Through automation you will find comfort in knowing that each customer onboarding experience guarantees the same quality and promptness.