The rule of seven dictates that most prospects won’t take the next step in the customer life cycle until they’ve heard from you or engaged with your content at least seven times. In the age of constant incoming information and intrusive advertising, this rule has never been more important. Simply blasting a one-off email message doesn’t cut it anymore.
To truly reach the customer, we marketers need to diversify our messaging to communicate both how and when our leads want to hear from us; you need to gradually nurture your leads towards a sale. This means using more than just one medium; email is great but a multi-pronged approach is better. Tools such as automated SMS messaging and retargeting can help you reach your customer in a constructive way and gain the coveted conversions you seek.
By creating a series of mixed media messages featuring engaging content highlighted occasionally by an offer, businesses like yours have been able to garner more leads, build brand advocates, and create a reliable machine for generating consistent sales.
What is lead nurturing?
What is lead nurturing?
The rule of seven dictates that most prospects won’t take the next step in the customer life cycle until they’ve heard from you or engaged with your content at least seven times. In the age of constant incoming information and intrusive advertising, this rule has never been more important. Simply blasting a one-off email message doesn’t cut it anymore.
To truly reach the customer, we marketers need to diversify our messaging to communicate both how and when our leads want to hear from us; you need to gradually nurture your leads towards a sale. This means using more than just one medium; email is great but a multi-pronged approach is better. Tools such as automated SMS messaging and retargeting can help you reach your customer in a constructive way and gain the coveted conversions you seek.
By creating a series of mixed media messages featuring engaging content highlighted occasionally by an offer, businesses like yours have been able to garner more leads, build brand advocates, and create a reliable machine for generating consistent sales.
What are some lead nurturing benefits?
It’s been proven time and time again that the more often leads are exposed to a particular offer or brand, the more likely they are to buy. However in today’s climate of constant noise, marketers need to deliver pertinent content/messaging to them in mediums that have their attention. Using a tactical combination of email and SMS (and even retargeting) in your marketing can be a great way to diversify marketing messaging and keep your product top of mind. Doing so while consistently measuring ROI is the key to a significant increase in leads over time: the fast track to more revenue for your business.
Secure a steady stream of leads more likely to buy
By qualifying your leads via multiple touch points, you’ll drive more traffic to your landing pages and website. Keeping the right offer top of mind is known to increase sales by 20% or more.
Free up your marketing team resources
Automated lead generation done right produces more high-quality sales leads with less manual effort, allowing you to focus your marketing efforts elsewhere for a greater ROI. Rather than handling busy work, you’re free to refine your offer, seek out alternate channels of revenue, and up your overall creativity.
Secure a steady stream of leads more likely to buy
By qualifying your leads via multiple touch points, you’ll drive more traffic to your landing pages and website. Keeping the right offer top of mind is known to increase sales by 20% or more.
Free up your marketing team resources
Automated lead generation done right produces more high-quality sales leads with less manual effort, allowing you to focus your marketing efforts elsewhere for a greater ROI. Rather than handling busy work, you’re free to refine your offer, seek out alternate channels of revenue, and up your overall creativity.
Why is Ontraport the best lead nurturing platform?
Ontraport makes this easy by combining all of the various tools you need for a multi-medium campaign into one tool. By means of automated marketing (aka funnels) of lead nurturing emails and SMS, you can nurture your leads over time to achieve the ideal seven touch points, ensuring the greatest odds at converting. The details of setting up such a series varies system by system — review our examples (below) to get an idea of the scope of possibilities.
“If you want to supercharge your leads, it’s not enough to just attract potential customers to your list. Once they’re there, you’ve got to build a relationship with them.”
- Neil Patel, Co-Founder at Neil Patel Digital
Examples of lead nurturing campaigns using Ontraport
Targeted lead nurturing emails
Flash sale
Free trial
Mini-course
Splinter offer
Webinar
Ready to set up your automated lead nurturing campaign and convert more leads to sales?
“I love this CRM! Ontraport has changed the way I do business, and I recommend it to all my clients. The support is wonderful and the platform is powerful. You can set up any funnel you can dream up! Before Ontraport, I was overworked; after getting Ontraport I have so much more time. You won't regret making the leap!”
— Rebecca Barnheart, Your Business Designer
Ready to set up your automated lead nurturing campaign and convert more leads to sales?
“I love this CRM! Ontraport has changed the way I do business, and I recommend it to all my clients. The support is wonderful and the platform is powerful. You can set up any funnel you can dream up! Before Ontraport, I was overworked; after getting Ontraport I have so much more time. You won't regret making the leap!”
— Rebecca Barnheart, Your Business Designer
Frequently Asked Questions
What is marketing automation and why is it so important?
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
What should I include in my lead nurturing emails?
What are the biggest lead nurturing benefits?
Think of it like dating: You wouldn’t ask someone to marry you on the first date, right? The same goes for your leads — before asking someone to buy your product, it’s important to show them who you are and why they should trust you. That’s what lead nurturing is for.
How do I find the best lead nurturing platform for my business?
Ideally, an all-in-one tool like Ontraport will give you the best experience; you’ll get all those must-have features under one roof, which allows you to build a more efficient lead nurturing system and track your results more clearly.
To see a complete checklist of all the crucial features to keep in mind while you shop, check out our free buyer’s guide — it’ll help you find the platform that best meets your needs, whether it’s Ontraport or not.
Is Ontraport a good choice for B2B marketing automation?
How do I know if Ontraport is the best marketing automation software for me?
- A website or landing page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- A contact management system (CRM) to keep track of clients and prospects
- A payment processing tool to collect orders and charge credit cards/li>
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
