There’s no question that widespread use of mobile devices has exploded and will continue to do so; the number of mobile internet users exceeds desktop users by millions. With so many people checking their email and social media feeds and, more importantly for business owners, purchasing items online via their mobile devices, it’s a no-brainer that businesses capitalize on this medium — particularly in their marketing efforts.
Enter SMS marketing: a means of sending your leads and customers promotional messages — coupled with your email marketing efforts — directly to their mobile phones. The value of SMS marketing lies not only in its ubiquity but in the fact that replying to customers and engaging in two-way conversations via SMS can be carried into any industry. Businesses can send coupon codes, appointment reminders and thank you messages; host contests; send special offers and more all by means of automation. Striking a chord with your audience on a personal level has never been a more attainable goal.
Transcending all other marketing mediums, SMS allows you to reach your leads and customers anywhere, any time.
A huge boost in ROI
With the right messaging, and the opportunity to reach your audience wherever and whenever, SMS marketing opens your business to big returns for minimum investment.
98% of SMS messages are read compared to 22% of emails. Synthesize the two into full-fledged marketing campaigns, and you’ve got an engagement powerhouse.