Knowing who your hottest and most engaged prospects are ensures that your sales team isn’t wasting time cold calling or following up with dead-end leads. Once you’ve established the criteria for what makes a good lead and decided on a process for pursuing each one, you can begin routing those leads to your salespeople or feeding them into targeted follow-up funnels automatically.
Automated lead scoring and routing in Ontraport can be set up in a matter of minutes. Ontraport makes it easy for your business to define specific lead qualification criteria and quickly get only the hottest leads into the hands of your sales reps. As leads interact with your business, their engagement prompts an automatic increase in their lead score, bringing them closer to one or more predetermined thresholds — upon which you can trigger a number of actions such as adding them to a lead router or lead nurturing funnel, sending them a product discount, etc. As a result, you’ll be left with a more defined and efficient sales process free of uncertainty for your reps.