Give each site visitor a personalized experience with conditional redirects that send them to pages that meet their needs.
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Conditional redirects
- How conditional redirects provide personalized experiences for your customers
- When to use conditional redirects to boost your conversion rates
- Assets you’ll need to create to set this up
- The steps and settings to create your first conditional redirect
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Transcript
A conditional redirect sends people to different pages after they submit your form, based on the answers they give. Instead of one thank-you page for everyone, each person lands on a page that fits them. Here's when to use it and how to set it up.
Normally, everyone who submits a form goes to the same place: Ontraport's default thank-you page, or a page you choose.
With a conditional redirect, the answers decide. Say you run a vet clinic, and your contact form asks what kind of pet someone has. Cat owners can go to a page about cat care, and dog owners to a page with an offer for dogs. Or redirect by country, so people in the UK see a page about UK data protection and privacy. You can do the same with questions about budget, job role or the challenge someone's facing. When the next page matches what someone just told you, it shows you're listening.
You'll need two things: a form that asks the question you want to sort people by, and a page for each group you'll send them to. Build those first.
Open your form's settings. On an Ontraport Page, click the form's Submit button, then Form Settings. In an Ontraform, click the Smart Form or Order Form block, then Form Settings.
Choose your opt-in setting, then check the Conditional Redirect box. It works with all three opt-in settings: single opt-in, double opt-in required and double opt-in optional.
Now click Add to create a redirect rule. Each rule matches an answer on your form to the page those people should see. For example, if someone picks cat as their pet type, send them to your cat care page. Click Add again for the next rule, and send dog owners to your dog page. Create one rule for each answer you want to route, then save your form.
Rules run in order. If someone fits more than one rule, the first rule that applies to them decides where they go. So put your most specific rules first.
So: build your form and your pages, check Conditional Redirect in Form Settings, add a rule for each answer, and keep them in the right order. Next up: multi-step forms, which split a long form into smaller steps.
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