Give each site visitor a personalized experience with conditional redirects that send them to pages that meet their needs.
Solutions keyboard_arrow_down keyboard_arrow_up
Our Solutions
Ontraport's solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
Sales +
CRMarrow_forward
Segment + Organizearrow_forward
Smart Pipelinesarrow_forward
Unified Contact Historyarrow_forward
Task Automationarrow_forward
Lead Scoring + Routingarrow_forward
Mobile Apparrow_forward
Trends arrow_forward
Ontraport Calendar arrow_forward
No-code Web Appsarrow_forward
Custom Objectsarrow_forward
Dynamic CMSarrow_forward
Conditional Contentarrow_forward
Membership Sitesarrow_forward
Paymentsarrow_forward
Order Formsarrow_forward
Offline Transactionsarrow_forward
Complex Offersarrow_forward
Upsells + Order bumpsarrow_forward
Decline Recoveryarrow_forward
Customer Centerarrow_forward
Referral Trackingarrow_forward
Pages + Formsarrow_forward
Drag and Drop Editorarrow_forward
Form Buildersarrow_forward
WordPress Integrationsarrow_forward
Marketing
Automationarrow_forward
Campaign Automationarrow_forward
Email + SMS Messagingarrow_forward
Email Deliverabilityarrow_forward
Tracking + Attributionarrow_forward
Facebook Custom Audiencesarrow_forward
Platformarrow_forward
API arrow_forward
Integrations arrow_forward
Security and Scalabilityarrow_forward
Industries we serve
Select your industry to see how our CRM and marketing software can support your growth
Learn more Resources keyboard_arrow_down keyboard_arrow_up
Pricing Chat Resources
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software.
Visit the blog Research and Education
Bootcamp
Coursearrow_forward
Attend a hands-on training course designed to give users a solid foundation of software skills and marketing strategy.
Expert Certification
Coursearrow_forward
A course for business owners and marketing professionals wanting to support our mutual clients. Learn advanced marketing strategies and get exclusive perks.
Ontraport
Blogarrow_forward
Browse a collection of articles on marketing automation, email marketing, CRM, membership sites and more.
Step-by-Step
Templatesarrow_forward
Implement proven marketing processes with our easy-to-follow worksheets and checklists.
In-Depth
Guidesarrow_forward
Download our best-practice guides, complete with data-driven insights and tactics to help you optimize your marketing.
Podcastarrow_forward
Listen in as Ontraport CEO Landon Ray talks with with a star-studded cast of entrepreneurs, marketers and thought leaders.
Marketing
Blueprintsarrow_forward
Learn everything you need to know to develop fundamental marketing strategies with our digital handbooks.
Using Ontraport in Your Business
Software
Comparisonsarrow_forward
See if Ontraport is the right fit for you — compare the top marketing automation and CRM software on the market.
Setup Wizards
Libraryarrow_forward
Our Setup Wizards walk you through the steps to customize and launch a marketing campaign for your business in minutes.
Get the
Factsarrow_forward
View the most frequently asked questions about Ontraport so you can get clarity and feel confident in your buying decision.
Feature Use
Casesarrow_forward
See exactly what you can do with Ontraport, and learn how you can personalize it to perform your specific needs.
Calculate Your
ROIarrow_forward
Get an honest estimate of the return you can expect from an investment in Ontraport's software.
Exploring
Ontraportarrow_forward
Take a guided tour through the five phases of the customer lifecycle in a simulated business powered by Ontraport.
Try our free interactive customer portal demo!
Want to offer the convenient, self-service experiences your customers are looking for? Check out this free demo to see what you can create in Ontraport without code or developers.
Want to offer the convenient, self-service experiences your customers want?
Check out this free customer portal demo to see what you can build in Ontraport without code or developers.
Home > Ontraport for marketing > Forms > Conditional redirects
Conditional redirects
You'll learn:
- How conditional redirects provide personalized experiences for your customers
- When to use conditional redirects to boost your conversion rates
- Assets you’ll need to create to set this up
- The steps and settings to create your first conditional redirect
Sam Flegal
Conditional redirects
Give each site visitor a personalized experience with conditional redirects that send them to pages that meet their needs.
- How conditional redirects provide personalized experiences for your customers
- When to use conditional redirects to boost your conversion rates
- Assets you’ll need to create to set this up
- The steps and settings to create your first conditional redirect
Course Instructor
Sam Flegal
Related resources
[Block//Author//First Name] [Block//Author//Last Name] on [Block//Date Added %F j, Y g:i a%+0d0h0m]
[Block//Comment]
Transcript
Conditional redirects let you send contacts to different pages based on what they put in your form. They personalize your visitors’ experiences by showing them customized messages when they land on your thank you page.
I’ll show you what I mean and how to set them up.
Let’s say you’re a veterinarian. You have a “Contact Us” form with a dropdown field asking visitors what kind of pet they own. The dropdown options might include cat, dog, hamster, bird and so on.
If a contacts say they've got a cat, you’d use conditional redirects to send them to a page filled with information about your cat expertise.
If they’re dog owners, you would send them to a page that highlights your canine knowledge or offers them a specific service related to dogs.
This kind of personalization proves to your leads that you’re actually paying attention to their needs, boosting their confidence and your conversion rates.
You can use conditional redirects in many other ways as well. For example, you might ask leads what their budget for a project is, about their role at a company or what specific challenge they might be facing. Then, you’d send each person to a page that shows off your relevant experience. You could talk about big projects or small ones, why your service is valuable for executives or sales reps and so on.
So now, let’s put this idea of conditional redirects into action. It’ll take just three steps: We'll make sure we have all the assets we need. We'll set up our redirect rules. And we'll order our redirect settings.
To create your assets you're going to need a form and at least two thank you pages. It’s best to have those set up first. We're going to assume you've done that and move on to step 2.
First, go to your “Form Settings.”
You’ll find the “Conditional Redirect” checkbox right below the “Send contacts here” settings.
Check the box to turn on the feature. Then, in the “Redirect Rules” box, click “+Add,” then “+Add Condition.” Now pick the field that you want to work with. Using our vet example, we’ll say that the ‘type of pet’ field is equal to cat.
Now that you have your condition, we can set up the redirect. This will tell us where to send the contact if this condition is met. Choose your thank you page for cat owners in the redirect settings. We’ll use an Ontraport landing page .
Once you’ve selected the page you want to use for your redirect, click “Save.” Awesome, you’ve just created your first condition!
Now, let’s create conditions for your other pet options.
Let’s make one for dogs. Just like before, we’ll click “+Add,” then “+Add Condition.” Again, pick the field that you want to work with and say that the type of pet field is equal to dog.
For the redirect destination, choose an Ontraport landing page again. Once that’s done, click “Save”.
One last thing to before we wrap it up.
Sometimes, if you make things more complicated than our cat and dog example, someone's form fill-out will match more than one of your rules.
So it's important to understand that these rules will run in order. That means your visitors will be redirected to the page you chose in the first condition that matches. You can reorder these conditions by dragging and dropping them around.
Also, if none of the conditions match, then the visitor will be sent to the original opt-in destination.
Once you have your conditional redirects all set up, make sure to save your changes and then you’re done!
Great job! Now you know how to set up conditional redirects.
Later in this series, I’ll show you how to set up multi-step forms.
I’ll show you what I mean and how to set them up.
Let’s say you’re a veterinarian. You have a “Contact Us” form with a dropdown field asking visitors what kind of pet they own. The dropdown options might include cat, dog, hamster, bird and so on.
If a contacts say they've got a cat, you’d use conditional redirects to send them to a page filled with information about your cat expertise.
If they’re dog owners, you would send them to a page that highlights your canine knowledge or offers them a specific service related to dogs.
This kind of personalization proves to your leads that you’re actually paying attention to their needs, boosting their confidence and your conversion rates.
You can use conditional redirects in many other ways as well. For example, you might ask leads what their budget for a project is, about their role at a company or what specific challenge they might be facing. Then, you’d send each person to a page that shows off your relevant experience. You could talk about big projects or small ones, why your service is valuable for executives or sales reps and so on.
So now, let’s put this idea of conditional redirects into action. It’ll take just three steps: We'll make sure we have all the assets we need. We'll set up our redirect rules. And we'll order our redirect settings.
To create your assets you're going to need a form and at least two thank you pages. It’s best to have those set up first. We're going to assume you've done that and move on to step 2.
First, go to your “Form Settings.”
You’ll find the “Conditional Redirect” checkbox right below the “Send contacts here” settings.
Check the box to turn on the feature. Then, in the “Redirect Rules” box, click “+Add,” then “+Add Condition.” Now pick the field that you want to work with. Using our vet example, we’ll say that the ‘type of pet’ field is equal to cat.
Now that you have your condition, we can set up the redirect. This will tell us where to send the contact if this condition is met. Choose your thank you page for cat owners in the redirect settings. We’ll use an Ontraport landing page .
Once you’ve selected the page you want to use for your redirect, click “Save.” Awesome, you’ve just created your first condition!
Now, let’s create conditions for your other pet options.
Let’s make one for dogs. Just like before, we’ll click “+Add,” then “+Add Condition.” Again, pick the field that you want to work with and say that the type of pet field is equal to dog.
For the redirect destination, choose an Ontraport landing page again. Once that’s done, click “Save”.
One last thing to before we wrap it up.
Sometimes, if you make things more complicated than our cat and dog example, someone's form fill-out will match more than one of your rules.
So it's important to understand that these rules will run in order. That means your visitors will be redirected to the page you chose in the first condition that matches. You can reorder these conditions by dragging and dropping them around.
Also, if none of the conditions match, then the visitor will be sent to the original opt-in destination.
Once you have your conditional redirects all set up, make sure to save your changes and then you’re done!
Great job! Now you know how to set up conditional redirects.
Later in this series, I’ll show you how to set up multi-step forms.
settings
Turn your business on with Ontraport.