After your leads click on the “Free download” call-to-action button on your website, they’ll give you their first name and email address on the provided form. Once the form is submitted, they’ll receive an email with a link to download the ebook they asked for. If they don’t open the email or click the link to download your lead magnet within a day, they’ll receive another email reminding them to download it.
On the thank you page that displays after they sign up, they will select which of three pain points most applies to them. They will see one of three pages based on what they select. Those three pages are your opportunity to offer them valuable content (such as a video) and a call to action (to buy one of your products/services) tailored to that specific pain point. Your content should pitch your product or service as the solution to that problem.
In addition to the lead magnet delivery email, they’ll receive three emails (three days apart) containing information about their selected problem. After receiving all three emails, they’ll begin receiving a new sequence of emails based on the stay-in-touch drip email campaign. If leads don’t interact with your content (watch a video or click a link in your emails), the pace of emails they receive will slow. (Learn more about that system here.)
Those who buy one of your products/services will not continue to receive any of your pain point pitch emails.
