Form and Web Page Builder for Marketing

If you spend time and money driving traffic, your basic website won’t do. Ontraport Pages and Forms are power tools for marketers who need to increase lead and customer conversion.

Lead capture forms built with the Ontraport app

Why choose Ontraport’s web page and form builders?

Built for marketers

If you spend time and money driving traffic, your basic website won’t do. Ontraport Pages and Forms are power tools for marketers who need to increase lead and customer conversion.

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More powerful personalization

People pay attention to what’s interesting and important to them, and no page-building platform offers more ways to personalize the experience you deliver for each visitor.

Identify more visitors

When you know specifically who’s visiting your site, you can deliver more effective web experiences and improve your marketing results. No platform identifies visitors better.

Example of a landing page built with the Ontraport app

Identify more visitors

When you know specifically who’s visiting your site, you can deliver more effective web experiences and improve your marketing results. No platform identifies visitors better.

The UTM link builder in the Ontraport app

Better lead source tracking

Knowing where your visitors, leads, and customers are coming from is the foundation of better decision making. Ontraport tracks lead sources for you automatically, no setup or code required.

More flexible publishing options

Publish instantly on Ontraport’s free domains, or use your own custom domain. Either way, you get free SSL encryption. WordPress users can embed pages with a click.

Page hosting options in the Ontraport app

More flexible publishing options

Publish instantly on Ontraport’s free domains, or use your own custom domain. Either way, you get free SSL encryption. WordPress users can embed pages with a click.

Examples of membership sites built with the Ontraport app

Built-in membership sites

Hide pages from the public and give access to just the right people at the right time. Set up your site in minutes, at no extra cost.

More powerful payment options

Drop order form fields onto your page, connect your gateway, and start selling your stuff in no time. Offer subscriptions, payment plans, order bumps, upsells and downsells and more.

Order forms created with the Ontraport app

More powerful payment options

Drop order form fields onto your page, connect your gateway, and start selling your stuff in no time. Offer subscriptions, payment plans, order bumps, upsells and downsells and more.

“The night before a big workshop I was putting on, I wanted to create a quick way for people to stay in touch with me and sign a media release for testimonials. It was 1 A.M., and I got out of bed and created a landing page, an easy URL, and a form with a campaign. I was off to the races in less than one hour.”

- Jenny Jones, Financial Consultant

“

The night before a big workshop I was putting on, I wanted to create a quick way for people to stay in touch with me and sign a media release for testimonials. It was 1 A.M., and I got out of bed and created a landing page, an easy URL, and a form with a campaign. I was off to the races in less than one hour.

Jenny Jones

Financial Consultant

See why Ontraport's page and form builder platform is the choice for you

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Convert more visitors into leads and more leads into buyers

Launch new ideas faster

Quickly moving from idea to implementation is key to marketing success. Ontraport was designed specifically for marketing creatives to move fast and improve things.

Increase conversions

Ontraport gives you everything you need to optimize your pages and convert more visitors into leads and more leads into customers.

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Ditch the integrations

Futzing with 17 tools trying to execute the basics of marketing is a frustrating, time-consuming waste. Learn one platform, get one bill, and have one team to call on when you need help.

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Know what’s working

Scale your business faster by investing more in what works and less in what doesn’t. Ontraport Pages help you tell the difference by keeping track of your audience and showing you what’s driving real results.

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Access a community of experts

Building power tools for marketers for well over a decade, we’ve been fortunate to attract a crowd of sophisticated, friendly and helpful users and professional consultants who are always ready to share their advice or a helping hand.

Drag-and-drop page builder

Powerful editor to make your vision come alive

Extensive template library

Start with proven designs created by both Ontraport and our community. Update them with your own copy and images, and publish with a click.

Global blocks

Create repeatable site elements, such as headers and footers or special offers. When you want to update them, do it once and they’ll update everywhere.

Order forms

Simply drop order form fields on the page, hook up your gateway and start taking payments. Offer subscriptions, payment plans, order bumps, upsells and downsells and more.

Split test your pages

Create up to four versions of your page to see which works best. Pick a winner and iterate your way to success.

Learn more

Screenshots of drag-and-drop elements in the Ontraport page builder

Drag-and-drop page builder

Powerful editor to make your vision come alive

Extensive template library

Start with proven designs created by both Ontraport and our community. Update them with your own copy and images, and publish with a click.

Global blocks

Create repeatable site elements, such as headers and footers or special offers. When you want to update them, do it once and they’ll update everywhere.

Order forms

Simply drop order form fields on the page, hook up your gateway and start taking payments. Offer subscriptions, payment plans, order bumps, upsells and downsells and more.

Split test your pages

Create up to four versions of your page to see which works best. Pick a winner and iterate your way to success.

Learn more

Membership sites

Create membership sites

Quick and easy setup

Membership functionality is built right in to Ontraport Pages so you can protect your content with a few clicks using the same tools you use for page building.

Unlimited flexibility

Offer access to your membership your way. Deliver your content all at once, spaced out over time, or bit by bit as your clients consume each piece of content.

Create as many sites as you like

Use Ontraport Membership Sites to create as many products or protected content areas as you need, with no additional costs. Use your own domains or ours.

Easy customer management

Automatic password delivery and recovery, payment and subscription management, access delivery and lockout automation… it’s all a cinch.

Learn more

Form builders

Embed forms anywhere

Embed on any page

Build beautiful forms right in your Ontraport Pages or embed them in any website builder you may have. WordPress users can install our plugin to embed forms with a click.

Pop, exit, scroll or float

Display forms any time, anywhere. You can make yours float in the corner, hover as users scroll, or pop up strategically when visitors arrive, click, scroll or think about leaving your site.

Capture lead source data

Most importantly, Ontraport forms automatically track UTM variables, Google Analytics IDs, and referrers. They’ll even prefill user data for quicker submissions.

Upload files and images

Streamline your workflow and clients' experience by allowing them to upload and submit images and important documents via forms.

Learn more

Examples of forms created with the Ontraport app

Form builders

Embed forms anywhere

Embed on any page

Build beautiful forms right in your Ontraport Pages or embed them in any website builder you may have. WordPress users can install our plugin to embed forms with a click.

Pop, exit, scroll or float

Display forms any time, anywhere. You can make yours float in the corner, hover as users scroll, or pop up strategically when visitors arrive, click, scroll or think about leaving your site.

Capture lead source data

Most importantly, Ontraport forms automatically track UTM variables, Google Analytics IDs, and referrers. They’ll even prefill user data for quicker submissions.

Upload files and images

Streamline your workflow and clients' experience by allowing them to upload and submit images and important documents via forms.

Learn more

Dynamic content

Easily personalize content for every audience

Conditional content

Change your pages dynamically for each visitor based on anything you know about them, including visit history, ads clicked and purchase history.

Personalization and PURLs

Capture attention and drive engagement by merging visitor’s information onto the page when they visit it. Ontraport Pages handles all the tricky stuff automatically.

Timed content delay

Show parts of your page after any delay that you set. Great for showing offers or an order form after a user has watched most of your promo video.

Merge URL variables

Lower ad costs, improve conversions, and increase page relevance by merging data from the URL onto your pages dynamically, no engineering required.

Learn more

WordPress integration

Connect with your WordPress site

Embed Ontraport Pages

If you use WordPress for your website, our OntraPages plugin makes it one-click simple to embed your pages into your existing site.

Embed lead capture forms

Our second WordPress plugin gives all the tracking and automation power of Ontraport Forms by embedding them onto your WordPress pages with a click.

Membership sites

Build your complete membership site to protect your content and deliver it to just the right people at the right time with Ontraport’s WordPress plugin.

Customer center

Help your clients to help themselves by giving them access to your branded customer center where they can view and download invoices, update their credit card and more.

Learn more

Effortlessly create Customer Centers for subscription users to log into

WordPress integration

Connect with your WordPress site

Embed Ontraport Pages

If you use WordPress for your website, our OntraPages plugin makes it one-click simple to embed your pages into your existing site.

Embed lead capture forms

Our second WordPress plugin gives all the tracking and automation power of Ontraport Forms by embedding them onto your WordPress pages with a click.

Membership sites

Build your complete membership site to protect your content and deliver it to just the right people at the right time with Ontraport’s WordPress plugin.

Customer center

Help your clients to help themselves by giving them access to your branded customer center where they can view and download invoices, update their credit card and more.

Learn more

Pages and forms work seamlessly with everything else

Sales

Notify your sales team when a hot lead visits your page. Send out emails or text messages, notify yourself, send a task to the sales team to make a call, or anything else you can imagine.

Learn more

Payments

Start accepting payments and subscriptions online in minutes by simply dragging a payment form onto your page, hooking up your gateway, and publishing to your domain or ours. Free SSL encryption!

Learn more

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Marketing Automation

Kick off any follow-up campaign when someone fills out your form. Detailed visitor tracking makes it easy to launch lead nurture, sales automation, abandoned cart, new client welcome campaigns, or anything else.

Learn more

CRM

Every page visit, every form fill-out, and every purchase is automatically tracked and added to your visitor’s contact record. Use that data to inform sales conversations, trigger follow-up, fulfill products and more.

Learn more

Frequently Asked Questions

How do I know if Ontraport is the best CRM software for me?

You can use Ontraport’s page builder for a lot more than creating simple pages. For example, you can build an entire membership site with our robust web page builder, complete with membership tiers, gated access and flexibility to use any model you’d like to deliver your content. You’ll also get access to our web form builder, which lets you create fully customizable forms to capture details about your leads and customers. And the best part is, all these features live under the same roof as your payment system, CRM, marketing automation and more.

What kind of personalization is possible with Ontraport’s landing page creator?

With Ontraport’s pages, you can give every visitor a unique experience. Use merge fields to add data straight from your contact records, along with entire blocks you can customize based on each visitor’s lead source, purchase history, interests, demographic information and more. Since it’s all synced up with your Ontraport database, your personalization options are endless.

Where can I learn how to build a landing page in Ontraport?

Our Support Center has a wide range of articles on every feature we offer — including pages! You can check out this page to see all there is to learn about our page builder, or search for specific topics you’re curious about.

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