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Marketing website

Establishing your online presence has never been easier! This system is the backbone of your marketing and sales operations. We’ve built a done-for-you marketing website that requires just a little personalization. 

  • Wow your leads and customers with professionally designed pages and copywriting
  • Start selling quickly with an order form nearly ready to go 
  • Easily add additional services pages to your site as your business grows
Content and community
Marketing website

Establishing your online presence has never been easier! This system is the backbone of your marketing and sales operations. We’ve built a done-for-you marketing website that requires just a little personalization. 

  • Wow your leads and customers with professionally designed pages and copywriting
  • Start selling quickly with an order form nearly ready to go 
  • Easily add additional services pages to your site as your business grows
How it works

This system is a series of connected pages designed to be the hub of your marketing and sales efforts. Your home page displays images, testimonials, and information about the benefits of your product or service, details about what you provide, and the process for getting started. 

There are multiple call-to-action buttons across your marketing website, some pushing toward a consultation and others directly toward the purchase products or services you offer. The menu on the home page allows your visitors to navigate to other parts of the website, including an “About” page, “Services,” and “Resources.” Each of these pages is built for you and connected to your home page. 

One special page that’s set up as a dynamic template is “Services: Details.” To automatically create pages with the same templated design, you’ll fill out fields in a record with information about your specific service. Once you save that record, Ontraport generates a page populated with all the information you provided. This makes it easy to have several services pages, all with consistent design.

How to use and customize your system

Step 1: Click here to go to your marketing website system.

Step 2: Click on "Marketing Website: Home."

  • Edit the copy to align with your brand and products or services. Make sure to add your own testimonials, benefits, services, and contact information.
  • Hover over any block of text, and click the gear icon to edit its contents. Click the checkmark when you are finished.
  • If you want to remove images or text elements, hover over the element and click on the trash icon.

Step 3: Add your payment gateway to Ontraport. If you have already done that, skip to step 4.

  • Navigate to SalesSettingsGateways, then click +New Gateway.
  • Follow the instructions here for your specific integration.
  • Note: There is a dummy gateway already included for testing purposes. Replace the dummy gateway with your payment gateway after testing.

Step 4: Edit the products on your Order page.

  • Click +Add/Edit Product.
    • Replace the example product with your own product's information.
      • Edit the Public Name to something you want your page visitors to see, and edit the price to align with your product.
      • Internal Name and SKU are optional fields.
      • Optional: Collect sales tax on your form by following these instructions.
      • Optional: Adjust payment options on your order form to include payment plans, subscriptions, or trial periods.
      • Optional: Create a coupon code that you can provide to your leads.
    • Click +Add Product to select your additional product(s) from the dropdown.
    • Click DONE in the top right corner when you are finished.
    • SAVE and PUBLISH your page.

Step 5: Click on the About Us page in the LANDING PAGES section of your marketing website system to replace the example copy and images with your own.

  • Note that the copy on the page provides some direction about the type of content we suggest including.
  • Click SAVE and PUBLISH when you're finished editing.

Step 6: Click on the Services and Contact Us pages to edit the copy and images as needed.

  • Note: Editing the two thank you pages ("Order: Thanks" and "Contact Us: Thanks") is optional.

Step 7: Click here to go to your Services collection. You'll see several example services that your business may or may not offer. The details of each service are contained in fields in each record.

  • Click on the records of the services you do offer. Edit the example copy so it reflects the details of your service, and click SAVE.
    • All the call-to-action buttons on your services' pages will be to book a free consultation through your Consultation Management System. If you'd prefer to link to an order form directly, customize the button copy and the button link accordingly!
  • If you offer services that are not listed in the records, you can add a new record.
    • Click + NEW SERVICE, and fill in the information in the fields.
    • Click SAVE
  • You can also remove records altogether if you offer fewer services than are provided in this collection.
    • Click on the record, then click Delete.

Note: Any record you create in the Services collection will automatically create and publish a new Services: Details page. You'll have one page for each service that has a record saved in your account. Additionally, links to those Services: Details pages will also be automatically populated on your "Marketing Website: Services" page.

Your marketing website is ready to launch!

Tips
  • If you don’t want to automatically publish a services page when you add a new record to the Services collection, you can change the settings in page types from within your Marketing Website system. Toggle “Create and publish pages for new records automatically” off. If you change this setting, you will need to republish your page manually.
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