Solutions keyboard_arrow_down keyboard_arrow_up
Our Solutions
Ontraport's solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
Resources keyboard_arrow_down keyboard_arrow_up
Resources
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software.
Visit the blog
University Pricing Chat
clear
Set up double opt-in email
Last updated on: April 3, 2023

A double opt-in strategy allows you to ensure your email list is filled with valid email addresses from people who actually want to receive your emails — which goes a long way toward keeping your email delivery and engagement rates top notch.

With a double opt-in requirement, contacts who provide their email address on your form will receive a confirmation email with a link to click to confirm the validity of the email address (which also confirms that your form was filled out by a person rather than a spam bot). Once confirmed, they’ll be able to receive emails from you.

We’ve created double opt-in messages for you to use (already in your account) or you can submit a new custom double opt-in message for review.

Use a pre-created and pre-approved double opt-in message

Simply access them by following these steps:

  1. Click the profile iconAdministrationEmailDouble Opt-In / Invoice Manager.
  2. Select New Message Tempalte.
  3. Under Double Opt-In (Ontraport Email), choose Copy Existing....
  4. Select the email you want to use, add the title, make any edits and click Save.
    • If you make any edits to the default message, once you click Save, your email will be provisionally approved and submitted for review by our email delivery team. Our team will review it within two business days and, if it does not meet the requirements listed below, we will deactivate the email and notify your account administrator via email. Standard double opt-in messages will be supplemented to avoid interruption.

Create your own double opt-in email

Creating your own email allows you to add your branding and customize the wording. However, these emails require approval by our email delivery team to ensure they comply with spam regulations.

  1. Click the profile iconAdministrationEmailDouble Opt-In / Invoice Manager.
  2. Select New Message Template.
  3. Click Double Opt-In (Ontramail).
  4. Choose the email template you want to use; personalize it to your liking, and add your content. To ensure your email complies with requirements, please review the requirements listed below.
  5. Once you click Save, your email will be provisionally approved and submitted for review by our email delivery team. Our team will review it within two business days and, if it does not meet the requirements listed below, we will deactivate the email and notify your account administrator via email. Standard double opt-in messages will be supplemented to avoid interruption.

Requirements for double opt-in email content

To comply with spam laws, your email must:

  • Include the <a href="https://go.ontraport.net/u?a=doi_sf&aid=3&aaid=2&cid=39&fid=&kid=&typeid=1&object_type_id=10064">Confirm your subscription</a> merge field (Insert it via the Mail Merge dropdown in the Double Opt-In Manager)
  • Clearly notify leads that by clicking the opt-in link they agree to regularly receive emails from you/your business
  • Not contain any further marketing, links to further marketing, or calls to action
  • Clearly state that subscribers will have the option to unsubscribe at any time
Related university lessons
Email + SMS broadcasts
Learn how to send mass email or text messages to your contacts — also called “broadcasts” — in three simple steps.
Email deliverability tips
There are five things that determine which emails get trashed and which make it into the inbox. Learn how your email content, sender address, IP address and more can influence where your emails end up.
The 5 message editors
There are five message editors in your Ontraport account — Simple Mail, OntraMail, Raw HTML Email, SMS and Task editors. Learn the capabilities of each one so you can select the right tool for the job.
arrow_drop_down_circle
Divider Text
Related support articles
arrow_forward
Email settings
arrow_forward
Email standards
arrow_forward
My emails are going to the spam folder! Help!
 Pro tips

If you’re creating your own email, you can create an HTML email instead of an Ontraport Email. After selecting New Message Template, choose Double Opt-In: HTML Editor.

Features
Company
Resources
Live events
Access
© Ontraport 2024
playlist_add_check
PCI DSS, Level 1
security
Privacy Shield Certified
[bot_catcher]