Not every customer brings the same value to your business. Some passively buy one or two things, while others are superfans. You may have a loose idea of who your most valuable customers are, but calculating the customer lifetime value (CLV) is the only way to accurately find those superfans. Once you do that, you can find more leads like them, tailor your product or service, and even win more referrals.
Calculate the CLV of each segment of your business with easy, step-by-step formulas using our free worksheet Decoding the Customer Lifetime Value Formula.
Specific, easy-to-calculate formulas that will reveal an accurate measure of your average customer lifetime value so that you can focus on your best buyers to grow faster
Segmentation tips for carving up your customer list into more useful groups to find relevant differences in CLV that you can use to refine your marketing strategy
Clear definitions and explanations of each aspect that may influence the CLV so you’re never unclear about where to pull numbers from
A detailed process for understanding your customers' average referral rate and referral profit per customer so you can find more high-value referrers
Tips for breaking down the acquisition cost per customer so that you can focus your marketing efforts on the leads who cost less to acquire but spend the most with you
Get clear on who your most valuable customers are. Easily calculate CLVs in minutes with our free worksheet Decoding the Customer Lifetime Value Formula. Enter your name and email above for instant access.