Know (Don't Guess) Who Your Most Valuable Customers Are

Calculate the customer lifetime value of each segment of your business with easy, step-by-step formulas using our free worksheet Decoding the Customer Lifetime Value Formula.

WORKSHEET
 KNOW (DON'T GUESS) WHO YOUR MOST VALUABLE CUSTOMERS ARE

Not every customer brings the same value to your business. Some passively buy one or two things, while others are superfans. You may have a loose idea of who your most valuable customers are, but calculating the customer lifetime value (CLV) is the only way to accurately find those superfans. Once you do that, you can find more leads like them, tailor your product or service, and even win more referrals.  

Calculate the CLV of each segment of your business with easy, step-by-step formulas using our free worksheet Decoding the Customer Lifetime Value Formula.

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IN THIS FREE WORKSHEET, YOU'LL GET:

Specific, easy-to-calculate formulas that will reveal an accurate measure of your average customer lifetime value so that you can focus on your best buyers to grow faster

Segmentation tips for carving up your customer list into more useful groups to find relevant differences in CLV that you can use to refine your marketing strategy

Clear definitions and explanations of each aspect that may influence the CLV so you’re never unclear about where to pull numbers from

A detailed process for understanding your customers' average referral rate and referral profit per customer so you can find more high-value referrers

Tips for breaking down the acquisition cost per customer so that you can focus your marketing efforts on the leads who cost less to acquire but spend the most with you

A quick and easy way to calculate variable costs per customer segment so that you can see which group takes up the most resources, allowing you to cut back and focus where it counts

Get clear on who your most valuable customers are. Easily calculate CLVs in minutes with our free worksheet Decoding the Customer Lifetime Value Formula. Enter your name and email above for instant access.

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Customer Lifetime Value is the calculation of what a customer might be worth to your business over the course of doing business with you, perhaps over the course of a few years as opposed to a single transaction. This change in point of view often leads business owners from viewing marketing as an expense to viewing it like the investment it can be.

John Jantsch
Creator, Duct Tape Marketing 
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