Each lead and customer you encounter has different interests and needs, which means there’s no such thing as an effective one-size-fits-all marketing or sales strategy. So how can you minimize wasted spend while reaching the largest possible audience? Use buyer personas to create specific and hyper-targeted campaigns.
In Finding Your Buyer Personas worksheet, you’ll learn exactly what buyer personas are and the questions you should ask and answer about your target audience to craft well-defined buyer personas.
A comprehensive template that you can print out to create as many buyer personas as you need
A clear definition of buyer personas so you can get a better understanding of how you can use them to boost sales and engagement
Questions presented in a clear way that get to the root of customer buying habits
Insight into the challenges your target audience is facing so you can better frame your product or service as the permanent solution they need
An easy way to interpret the information so you can understand your current leads or customers to find more high quality leads like them
The benefits of buyer personas that expand beyond just marketing and sales so you can see how they translate into other areas of your business
Mastering sales page creation is a matter of implementing a proven formula. When your messaging is on point and your sales page structured optimally, more visitors become leads.
In Finding Your Buyer Personas worksheet, you’ll learn exactly what buyer personas are and the questions you should ask and answer about your target audience to craft well-defined buyer personas.
A comprehensive template that you can print out to create as many buyer personas as you need
A clear definition of buyer personas so you can get a better understanding of how you can use them to boost sales and engagement
Questions presented in a clear way that get to the root of customer buying habits
Insight into the challenges your target audience is facing so you can better frame your product or service as the permanent solution they need
An easy way to interpret the information so you can understand your current leads or customers to find more high quality leads like them
The benefits of buyer personas that expand beyond just marketing and sales so you can see how they translate into other areas of your business
"Most marketers would rather spend time learning about a new traffic tactic than spend time learning about their readers, and it's the reason why they struggle."
- Neil Patel, Co-founder of Crazy Egg, Hello Bar and KISSmetrics
Frequently Asked Questions
How do I know if Ontraport is the best CRM software for me?
When you’re shopping for a platform for your business, you’ll want to take your entire business into account — not just your CRM needs. Whether you choose Ontraport or not, we recommend making sure the platform you choose includes the following features, at the very least:
- A website or page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- An automated sales pipeline that keeps your deals moving
- A payment processing tool to collect orders and charge credit cards/li>
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.
Take a look at our buyer’s guide for a complete checklist of all the features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
Take a look at our buyer’s guide for a complete checklist of all the features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
What kind of data can I collect and store with Ontraport’s customer relationship management software?
You can use Ontraport’s CRM platform to track, store and organize all your business data in one place! Our advanced contact tracking captures every page visit, link click, form fill-out, purchase and much more. You can even use custom record types to manage your sales deals and companies, events and attendees, teachers and students and any other data you use to run your business.
Is Ontraport the best CRM for small businesses?
We built our CRM software for small business owners like you who are ready to scale. Our features will grow with you, and you’ll never end up with a price tag that’s disproportionate to your business size. From the moment you sign up, we consider ourselves as a partner in your business, offering you over-the-top helpful support and setup services to make sure you have what you need to grow for the long haul.
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