Did you know 90% of text messages are read within three minutes? With virtually no limit on demographic or location, the ubiquity of cellphones has given rise to the most effective, yet underutilized, direct marketing channel available.
Text Message Marketing Demystified breaks down the steps to getting engagement with your audience on all your forthcoming SMS marketing campaigns.
Everything you need to know to kick off your first successful SMS marketing campaign
Game-changing opt-in text message marketing do's and don’ts to fully engage subscribers
A text message marketing execution strategy so you can drive max traffic to your sales pages
Six tips for writing text message offers your leads and customers can’t resist, so that you can reap the benefits of bulk SMS marketing
Critical metrics to monitor so you know what’s working and what needs work
Did you know 90% of text messages are read within three minutes? With virtually no limit on demographic or location, the ubiquity of cellphones has given rise to the most effective, yet underutilized, direct marketing channel available.
Text Message Marketing Demystified breaks down the steps to getting engagement with your audience on all your forthcoming SMS marketing campaigns.
Everything you need to know to kick off your first successful SMS marketing campaign
Game-changing opt-in text message marketing dos and don’ts to fully engage subscribers
A text message marketing execution strategy so you can drive max traffic to your sales pages
Six tips for writing text message offers your leads and customers can’t resist so that you can reap the benefits of bulk SMS marketing
Critical metrics to monitor so you know what’s working and what needs work
Ready to launch your first SMS marketing campaign?
“It‘s important to invest your energy into things you know work, and we know that SMS works and is a thing to focus on.”
— Tom Daly, Director of Mobile, Search and Global Connections, the Coca-Cola Company
Frequently Asked Questions
What is marketing automation and why is it so important?
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation tools will give you the power to turn more leads into customers — without managing the whole process manually.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation tools will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
What are the benefits of bulk SMS marketing?
There are lots of reasons to send SMS messages to your leads and customers, but one of the most compelling is their sky-high open rates. Research shows that 95% of SMS messages are read within three minutes of receiving them — which means you can run campaigns and encourage leads and customers to take action in real-time. Plus, leads and customers are far more likely to redeem your coupons and offers if they’re sent via SMS messages, which makes bulk SMS marketing an ideal strategy for boosting engagement.
What’s an easy SMS marketing campaign to start with?
Birthday and holiday promotions are a great place to start for your first SMS campaign. With Ontraport, it’s easy to build campaigns that automatically send a coupon or special offer via SMS or emails to celebrate your leads’ and customers’ birthdays — or any other special occasion.
When should I use opt-in text message marketing?
The best time to take advantage of opt-in SMS marketing is at live events — or any time you’re on-the-go. SMS opt-ins are a great opportunity to collect contact info and connect with as many customers as possible at your next live event or meeting. The best part is, it’s hassle-free for both you and your audience.
Is Ontraport a good choice for B2B marketing automation?
Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.
How do I know if Ontraport is the best marketing automation software for me?
When you’re shopping for a marketing platform for your business, you’ll want to take your entire business into account — not just the marketing side of things. Whether you choose Ontraport or not, we recommend making sure your automation platform includes the following features, at the very least:
- A website or landing page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- A contact management system (CRM) to keep track of clients and prospects
- A payment processing tool to collect orders and charge credit cards/li>
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
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