Watching your marketing budget go down the drain with ads, emails and landing pages that don't convert is painful. By testing different versions of your marketing assets, you can determine what aspects make your audience more likely to convert.
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In Data-Driven Split Testing, you'll find out how to use split testing to achieve higher ROI and reliable marketing success.
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A simple guide to multivariate testing and A/B testing so you can ensure you’re using the best method possible for your business
Ideas for simple email split tests that will give you priceless insights
Variables to test in your digital ads so you can stop spending money on ads that aren’t converting
Three fair testing guidelines to ensure you get actionable results that accurately portray your audience’s preferences
An overview of what’s involved in split testing so you can weigh the benefits before diving in
Approaches to interpreting your results to progressively upgrade your marketing campaigns for higher conversion rates
settings
Watching your marketing budget go down the drain with ads, emails and landing pages that don't convert is painful. By testing different versions of your marketing assets, you can determine what aspects make your audience more likely to convert.
settings
In Data-Driven Split Testing, you'll find out how to use split testing to achieve higher ROI and reliable marketing success.
settings
A simple guide to multivariate testing and A/B testing so you can ensure you’re using the best method possible for your business
Ideas for simple email split tests that will give you priceless insights
Variables to test in your digital ads so you can stop spending money on ads that aren’t converting
Three fair testing guidelines to ensure you get actionable results that accurately portray your audience’s preferences
An overview of what’s involved in split testing so you can weigh the benefits before diving in
Approaches to interpreting your results to progressively upgrade your marketing campaigns for higher conversion rates
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"People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan."
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- Neil Patel, Co-Founder of Crazy Egg, Hello Bar and KISSmetrics
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