Marketing tracking is one of the most crucial elements of any marketing campaign, and your tracking strategy will not be complete without UTM variables. UTM (Urchin Tracking Module) variables allow you to find out precisely which lead sources within your campaigns are working well and which are underperforming.
In the UTM Link Planning Worksheet, you will learn how to create and track UTM links and how that can help optimize your campaigns to get the most out of your marketing budget.
A comprehensive overview of what UTM variables are so that you can feel comfortable and knowledgeable as you implement them into your business
A UTM link planning guide that breaks down the structure of each UTM variable, so you can easily generate them and know exactly what you are sending to your leads
A guide on what terminology you need to include in (and leave out of) your UTM links to make sure your campaign is tracked correctly and consistently
A campaign checklist to help you organize the assets for which you'll need to generate variables so you don't accidentally leave any holes in your campaign
A UTM variables chart so you can keep all your terminology and links organized and in one place pre-launch
Marketing tracking is one of the most crucial elements of any marketing campaign, and your tracking strategy will not be complete without UTM variables. UTM (Urchin Tracking Module) variables allow you to find out precisely which lead sources within your campaigns are working well and which are underperforming.
In the UTM Link Planning Worksheet, you will learn how to create and track UTM links and how that can help optimize your campaigns to get the most out of your marketing budget.
A comprehensive overview of what UTM variables are so that you can feel comfortable and knowledgeable as you implement them into your business
A UTM link planning guide that breaks down the structure of each UTM variable, so you can easily generate them and know exactly what you are sending to your leads
A guide on what terminology you need to include in (and leave out of) your UTM links to make sure your campaign is tracked correctly and consistently
A campaign checklist to help you organize the assets for which you'll need to generate variables so you don't accidentally leave any holes in your campaign
A UTM variables chart so you can keep all your terminology and links organized and in one place pre-launch
"UTM parameters provide extremely valuable insights about your traffic. You can excavate a goldmine of your audience’s behavioral data with them, boost your sales, and refine your overall marketing effort."
- Neil Patel, Co-Founder of Crazy Egg, Hello Bar and KISSmetrics
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