By introducing even subtle changes in your landing pages, ads and emails, you can greatly increase the effectiveness of your campaigns. Split testing allows you to easily compare versions of your marketing assets so you can better allocate your marketing budget toward the ones that are bringing in more results.
In What to Split Test, you’ll find a complete list of every element you can split test on your marketing assets so you can start discovering what’s working best for your business.
An easy-to-understand definition of split testing so you don’t have to spend time decoding marketing jargon
A closer look at the differences of the two types of split testing so you can decide which one works best for your goals
Guidelines for running split tests so you can consider important factors that might be skewing your results
A full list of the different components to split test so you can understand what’s working and feel more confident about your marketing efforts
A breakdown of the elements you can split test so you can stop guessing and instead follow best practices
A deeper explanation of the benefits of split testing, so you can get a better understanding of why you should testing right away
Use this checklist to guide you as you split test to learn what works best for your audience. If you're ready to start validating your marketing efforts, enter your email now for access to this free checklist.