Not everyone who enters your sales pipeline is ready to buy, so giving all your leads equal attention is a hit-or-miss endeavor that often results in wasted sales resources. Though all leads require nurturing of various degrees, know when to strike when the iron is hot by giving your leads values based on their interactions with your business.
In Setting Up Your Lead Scoring System, you’ll find out how to automatically see at-a-glance who in your database is a hot, ready-to-buy lead. Plus, you will gain:
An understanding of what lead scoring is and lead routing best practices are so you can immediately put them to use to increase sales for your business
The resources needed to determine what defines a hot lead for your particular business in order to take full advantage of lead scoring benefits
A comprehensive lead scoring template so you can see right away who is ready to purchase your product/service to increase your sales efficiency
Tips on how to maintain your lead scoring system so your business can profit from the setup now and in the coming future
Ideas on how to nurture and manage leads to take full advantage of your automated funnels and sales systems
Not everyone who enters your sales pipeline is ready to buy, so giving all your leads equal attention is a hit-or-miss endeavor that often results in wasted sales resources. Though all leads require nurturing of various degrees, know when to strike when the iron is hot by giving your leads values based on their interactions with your business.
In Setting Up Your Lead Scoring System, you’ll find out how to automatically see at-a-glance who in your database is a hot, ready-to-buy lead. Plus, you will gain:
- An understanding of what lead scoring is and lead routing best practices are so you can immediately put them to use to increase sales for your business
- The resources needed to determine what defines a hot lead for your particular business in order to take full advantage of lead scoring benefits
- A comprehensive lead scoring template so you can see right away who is ready to purchase your product/service to increase your sales efficiency
- Tips on how to maintain your lead scoring system so your business can profit from the setup now and in the coming future
- Ideas on how to nurture and manage leads to take full advantage of your automated funnels and sales systems
Ready to get your lead scoring template?
“We used to think it was about increasing lead volumes to give salespeople more at-bats, but now it’s about lead scoring and prioritizing”
— Denice Hasty, CMO, Comcast Business
Frequently Asked Questions
I’m new to sales process automation — what is it, and why is it such a big deal?
There are lots of time-consuming sales tasks that Ontraport can do for you automatically. Our sales automation software can follow up with your leads, keep your pipeline organized and moving, manage your team’s workload and more. Then you can spend more time doing the work that matters most: actually selling your product or service.
What is lead scoring & routing and how does it save me time?
Lead scoring is a systematic way to rank leads based on criteria that you choose by assigning them a point value indicating which leads are worth investing sales resources in. Then, once you’ve established your lead scoring template, you can use automation and lead routing best practices to send those hot leads to your salespeople or start them on targeted follow-up funnels.
My business is growing, and I want to keep my personal touch as I scale. Can I do that with Ontraport’s sales force automation system?
Ontraport is built to grow with you, so it’s easy to create a personal sales experience for every lead on your list — no matter how big your business gets. Since all your sales data will be stored on one centralized platform, you’ll have all the data and sales automation tools you need to deliver more engaging, more effective experiences across every channel.
I want to give my leads the best experience possible, even as I grow. Can Ontraport handle personalization at scale?
Ontraport is built to grow right alongside you, so it’s easy to create a personal sales experience for every lead on your list — no matter how big your business gets. Since all your sales data will be stored on one centralized platform, you’ll have everything you need to deliver more engaging, more effective experiences across every channel.
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