Lead scoring and routing continue to be dreadfully underutilized in the entrepreneurial arena. But the boosted efficiency of your sales workflow is night and day.
Martin Cogburn, Campaign Manager, Ontraport
Not everyone who enters your sales pipeline is ready to buy, so giving all your leads equal attention is a hit-or-miss endeavor that often results in wasted sales resources. Though all leads require nurturing of various degrees, when it comes to shifting gears from simply marketing to leads to actively selling to them, you should strike only when the iron is hot.
In Setting Up Your Lead Scoring System, you’ll find out how to automatically see at-a-glance who in your database is a hot, ready-to-buy lead.
An understanding of what lead scoring is so you can put it to use to increase sales for your business
The resources needed to determine what defines a hot lead for your particular business in order to take full advantage of lead scoring benefits
A guide on how to assign scores to your leads so you can see right away who is ready to purchase your product/service to increase your sales efficiency
Tips on how to maintain your lead scoring system so your business can profit from the setup now and in the coming future
Ideas on what to do once you have leads with high enough scores to take full advantage of your automated funnels and sales systems
Bridge the gap between sales and marketing by channeling qualified leads from your marketing funnel to designated sales reps in real time. If you're ready to know which of your leads is ready to buy, enter your email now for access to this free guide.