Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services. | You’re not looking to spend a lot of time going through extensive software training, figuring out complex technology or hiring a consultant to set up your platform (though many ONTRAPORT Certified Consultants are available) | |
You’re spending money on advertising and need a complete, holistic, visual depiction of your campaign and ad effectiveness so you can make quick improvements and increase revenue in the shortest period of time. | You don’t want the hassle of integrating with third-party apps to handle ecommerce, CRM, landing pages, email marketing, automated campaigns, tracking and other aspects of your sales and marketing. | |
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns. | You don't like stretching your budget to pay for software that doesn’t meet all of your needs, or being locked in to annual contracts. | |
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you. | You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work. | |
You need marketing tracking to understand where all your leads and customers are coming from and what their preferences are. | You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation. | |
You’re looking for a visual campaign builder to map and automate your important outreach throughout the customer lifecycle. | Your customers would benefit from adding a membership component that serves as a learning platform. | |
You know you need standout landing pages to promote your products and services, but don’t want to hire a professional designer or developer to create them for you. |
VS.
While both ONTRAPORT and Salesforce Marketing Cloud are very robust platforms with a large overlap of features, ONTRAPORT allows you to handle the ecommerce, sales and CRM areas of your business in addition to marketing, with no additional subscriptions necessary. It's also much more simple to use, far less costly, and built with the specific needs of small businesses in mind.
You Should Choose ONTRAPORT If:
ONTRAPORT Advantages
Industry-Leading Email Deliverability
At ONTRAPORT, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, ONTRAPORT can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, ONTRAPORT can send your mail through the SMTP service of your choice.
Full Ecommerce Suite
Purchasing an additional subscription to Salesforce Commerce Cloud to sell your goods and services is neither easy nor cheap. ONTRAPORT is as much an ecommerce solution as it is a marketing toolkit, and it all comes with the same subscription. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.
All-in-One Means All-in-One
Two-way SMS marketing? Built in. Membership sites? Built in. Direct mail? Built in. Facebook Custom Audiences? Built in. Referral programs? Built in. Sales force automation? Built in. No need to spend extra money subscribing separately to elements you need to run your small business. They're all included.
Facebook Custom Audience Integration
If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they're currently interested in.
Two-way SMS marketing? Built in. Membership sites? Built in. Direct mail? Built in. Facebook Custom Audiences? Built in. Referral programs? Built in. Sales force automation? Built in. No need to spend extra money subscribing separately to elements you need to run your small business. They're all included.
Facebook Custom Audience Integration
If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they're currently interested in.
Partner Program Management
Create an effective and profitable referral partner program with ONTRAPORT’s easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals.
Visual Contact Workflow Management
Get the full CRM experience with ONTRAPORT’s visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.
Membership Sites
Establish your business as an industry thought leader and earn passive, recurring income with ONTRAPORT’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with ONTRAPORT’s built-in CRM and more.
Don't Take Our Word for It. Hear from Real Users.
Quality of Support
Check out how ONTRAPORT outscores Salesforce Marketing Cloud when it comes to quality of support.
Chad Root, Spearhead Sales & Marketing Services
"Unlike most software, ONTRAPORT lets you build your business the way you want. We're not boxed in like we are on other platforms. With the new campaign builder it's super easy for everyone to see the processes, set goals and track real-time performance metrics."
Ease of Setup
Check out how ONTRAPORT stacks up against Salesforce Marketing Cloud when it comes to ease of setup.
How are they priced?
ONTRAPORT
Know exactly what you pay and upgrade or downgrade at anytime.
ONTRAPORT also offers custom pricing for accounts with up to 5 million contacts.
ONTRAPORT
Basic
Basic
$79/mo
1,000 Contacts
Unlimited Emails
1 User
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
1 User
Postmaster Consultation
ONTRAPORT
Plus
Plus
$147/mo
2,500 Contacts
Unlimited Emails
2 Users
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
2 Users
Setup Services
Account Management
ONTRAPORT
Pro
Pro
$297/mo
10,000 Contacts
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
ONTRAPORT
Enterprise
Enterprise
$497/mo
20,000 Contacts
200,000 Emails/Month
5 Users
Setup Services
Postmaster Consultation
Account Management
200,000 Emails/Month
5 Users
Setup Services
Postmaster Consultation
Account Management
Salesforce Marketing Cloud
Salesforce only offers full pricing information upon request. According to GetApp, Salesforce Marketing Cloud pricing begins at $400/month, billed annually.
Where do ONTRAPORT and Salesforce Marketing Cloud differ?
| VISUAL CAMPAIGN BUILDER | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Goal-based Automation |  | |
| Campaign Triggers | | |
| Custom Wait Steps | | |
| Conditional Filtering | | |
| Go-to Steps | |  |
| Randomized Campaign Splits | | |
| Campaign Forks | | |
| Pre-built Campaign Marketplace | | |
| CAMPAIGN PERFORMANCE REPORTING | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Visual Performance Reporting | | |
| Contact Flow Reports | | |
| Funnel Conversion Reports | | |
| Lifetime Value Reports | | |
| Goal Conversion Rate Reports | | Yes, with integration |
| Goal Conversion Time Reports | | Yes, with integration |
| Goal Conversion Point Reports | | Yes, with integration |
| Custom Date Range Reporting Filters | | |
| Custom Lead Source Reporting Filters | | |
| Campaign Performance Projection | | |
| Custom Metrics Dashboard | | |
| CAMPAIGN ASSETS | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Built-in Landing Page Creator | | Yes, must contact your Marketing Cloud account manager to enable the feature |
| Personalization On Landing Pages | | |
| Landing Page Template Marketplace | | |
| Custom Thank You Pages | | |
| Built-in Web Form Creator | | |
| Pre-filled Forms | | |
| Multi-step Forms | | |
| Built-in Email Editor | | |
| Email Personalization | | |
| AUTOMATED CAMPAIGN MESSAGING | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| | |
| SMS | | |
| Postcards | | |
| EMAIL MARKETING | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Private IPs | | |
| Sender Reputation Management | | |
| Automated Re-engagement | | |
| Newletters | | |
| Broadcasts | | |
| Segmentation | | |
| Bounce Rate Tracking | | |
| Message Open Tracking | | |
| Click-through Tracking | | |
| Split Testing | | |
| Deliverability Consulting | | |
| SALES FORCE AUTOMATION | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Tasks | | No; need Sales Cloud |
| Automated Follow-up | | |
| Lead Scoring | | No; need Sales Cloud |
| Lead Routing | | No; need Sales Cloud |
| Deals/Opportunities | | No; need Sales Cloud |
| CRM | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Custom Fields | | No; need additional subscription |
| Notes | | No; need additional subscription |
| Groups | | |
| Tags | | |
| Custom Tabs | | |
| Automation Log | | |
| Activity Log | | |
| ECOMMERCE | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Order Forms | | |
| Payment Processing | | No; need Commerce Cloud subscription |
| Automated Recharge Settings | | |
| Taxes | | |
| Free Trials | | |
| Payment Plans | | |
| Subscriptions | | |
| Credit Card Decline Follow-up | | |
| Abandoned Cart Follow-up | | |
| Coupon Codes | | No; need Commerce Cloud subscription |
| One-click Upsells | | No; need Commerce Cloud subscription |
| Shopping Cart | Yes, with integration | No; need Commerce Cloud subscription |
| PARTNER PROGRAMS | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Partner Tracking | | |
| Referral Tracking Links | | |
| Promo Tools | | |
| Earnings Reports | | |
| Automated Partner Management | | |
| Automated Partner Payments | | |
| Partner Center | | |
| MEMBERSHIP SITES | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| WordPress Plugin | | |
| Automated Member Management | | |
| Multiple Membership Levels | | |
| Page-by-page Content Protection | | |
| Drip Content | | |
| Customer Center | | |
| MARKETING TRACKING | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| UTM Tracking | | Yes, with integration |
| UTM Link Generator | | Yes, with integration |
| Tracked Links | | Yes, with integration |
| UTM-based Filters on Performance Reports | | |
| Split Testing | | |
| PURLs | | With purchase of landing pages and after contacting your Marketing Cloud account manager to activate the feature |
| Facebook Custom Audience Automation | | |
| SERVICES | ONTRAPORT | Salesforce Marketing Cloud |
|---|---|---|
| Complimentary Account Set-up | | |
| Annual Contract Required | | |
| Chat Support | | |
| Email Support | | |
| Screenshare Support | | |
| Live Training Events | | |
| Online Training | | |
| Certified Consultant Community | | |
One Platform for Your Whole Business
ONTRAPORT brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions.
With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.
Complimentary Setup and Support
We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.
Rich in Features
Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.
Intuitive and Simple
Get up and running in your ONTRAPORT account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.
Grow Your Business Faster With ONTRAPORT’s All-in-One Software
This software comparison was last updated on 7/24/2018.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
