Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place.

Looking for an alternative to
Salesforce Marketing Cloud?

Ontraport is a breakthrough platform where CRM meets automation to power your marketing, sales and business systems all in one place.
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While both Ontraport and Salesforce Marketing Cloud are very robust platforms with a large overlap of features, Ontraport allows you to handle the ecommerce, sales and CRM areas of your business in addition to marketing, with no additional subscriptions necessary. It's also much more simple to use, far less costly, and built with the specific needs of small businesses in mind.

You Should Choose Ontraport If:

Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services.
You’re not looking to spend a lot of time going through extensive software training, figuring out complex technology or hiring a consultant to set up your platform (though many Ontraport Certified Consultants are available)
You’re spending money on advertising and need a complete, holistic, visual depiction of your campaign and ad effectiveness so you can make quick improvements and increase revenue in the shortest period of time.
You don’t want the hassle of integrating with third-party apps to handle ecommerce, CRM, landing pages, email marketing, automated campaigns, tracking and other aspects of your sales and marketing.
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.
You don't like stretching your budget to pay for software that doesn’t meet all of your needs, or being locked in to annual contracts.
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.
You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work.
You need marketing tracking to understand where all your leads and customers are coming from and what their preferences are.
You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.
You’re looking for a visual campaign builder to map and automate your important outreach throughout the customer lifecycle.
Your customers would benefit from adding a membership component that serves as a learning platform.
You know you need standout landing pages to promote your products and services, but don’t want to hire a professional designer or developer to create them for you.

Ontraport Advantages

Industry-Leading Email Deliverability

At Ontraport, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, Ontraport can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, Ontraport can send your mail through the SMTP service of your choice.

Full Ecommerce Suite

Purchasing an additional subscription to Salesforce Commerce Cloud to sell your goods and services is neither easy nor cheap. Ontraport is as much an ecommerce solution as it is a marketing toolkit, and it all comes with the same subscription. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.

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All-in-One Means All-in-One

Two-way SMS marketing? Built in. Membership sites? Built in. Direct mail? Built in. Facebook Custom Audiences? Built in. Referral programs? Built in. Sales force automation? Built in. No need to spend extra money subscribing separately to elements you need to run your small business. They're all included.

Facebook Custom Audience Integration 

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your Ontraport campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they're currently interested in. 


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Partner Program Management

Create an effective and profitable referral partner program with Ontraport's easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals.

Visual Contact Workflow Management

Get the full CRM experience with Ontraport’s visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.


Membership Sites

Establish your business as an industry thought leader and earn passive, recurring income with Ontraport’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with Ontraport’s built-in CRM and more.

Don't Take Our Word for It. Hear from Real Users.

Quality of Support

Check out how Ontraport outscores Salesforce Marketing Cloud when it comes to quality of support.

Chad Root, Spearhead Sales & Marketing Services
"Unlike most software, Ontraport lets you build your business the way you want. We're not boxed in like we are on other platforms. With the new campaign builder it's super easy for everyone to see the processes, set goals and track real-time performance metrics."
Ease of Setup 

Check out how Ontraport stacks up against Salesforce Marketing Cloud when it comes to ease of setup.

How are they priced?

Ontraport Pricing

Ontraport offers a free 14-day trial. If you decide to purchase, you can choose from four plans and upgrade or downgrade at any time.

     ● 14-day free trial - no credit card required
     ● 30-day refund period after the point of purchase
     ● No annual contract
     ● Two free hour-long setup calls with our in-house specialists
     ● Free templates for web pages, forms, emails and campaigns to get the most out of your trial
     ● Free use of our top features to see how Ontraport will work for your unique business
     ● Custom pricing for accounts with up to 5 million contacts
1,000 Contacts

Unlimited Emails

1 User

Setup Services

Postmaster Consultation

Account Management

2,500 Contacts

Unlimited Emails

2 Users

Setup Services

Postmaster Consultation

Account Management

10,000 Contacts

Unlimited Emails

3 Users

Setup Services

Postmaster Consultation

Account Management

20,000 Contacts

200,000 Emails/Month

5 Users

Setup Services

Postmaster Consultation

Account Management

Salesforce Marketing Cloud Pricing

Salesforce only offers full pricing information upon request.

Where do Ontraport and Salesforce Marketing Cloud differ?

Visual Campaign Builder Ontraport Salesforce Marketing Cloud
Goal-based Automation
Campaign Triggers
Custom Wait Steps
Conditional Filtering
Go-to Steps
Randomized Campaign Splits
Campaign Forks
Pre-built Campaign Marketplace
Campaign Performance Reporting Ontraport Salesforce Marketing Cloud
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports Yes, with integration
Goal Conversion Time Reports Yes, with integration
Goal Conversion Point Reports Yes, with integration
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard
Campaign Assets Ontraport Salesforce Marketing Cloud
Built-in Landing Page Creator Yes, must contact your Marketing Cloud account manager to enable the feature
Personalization On Landing Pages
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-step Forms
Built-in Email Editor
Email Personalization
Automated Campaign Messaging Ontraport Salesforce Marketing Cloud
Email Marketing Ontraport Salesforce Marketing Cloud
Private IPs
Sender Reputation Management
Automated Re-engagement
Bounce Rate Tracking
Message Open Tracking
Click-through Tracking
Split Testing
Deliverability Consulting
Sales Force Automation Ontraport Salesforce Marketing Cloud
Tasks No; need Sales Cloud
Automated Follow-up
Lead Scoring No; need Sales Cloud
Lead Routing No; need Sales Cloud
Deals/Opportunities No; need Sales Cloud
CRM Ontraport Salesforce Marketing Cloud
Custom Fields No; need additional subscription
Notes No; need additional subscription
Custom Tabs
Automation Log
Activity Log
Ecommerce Ontraport Salesforce Marketing Cloud
Order Forms
Payment Processing No; need Commerce Cloud subscription
Automated Recharge Settings
Free Trials
Payment Plans
Credit Card Decline Follow-up
Abandoned Cart Follow-up
Coupon Codes No; need Commerce Cloud subscription
One-click Upsells No; need Commerce Cloud subscription
Shopping Cart Yes, with integration No; need Commerce Cloud subscription
Partner Programs Ontraport Salesforce Marketing Cloud
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center
Membership Sites Ontraport Salesforce Marketing Cloud
WordPress Plugin
Automated Member Management
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Customer Center
Marketing Tracking Ontraport Salesforce Marketing Cloud
UTM Tracking Yes, with integration
UTM Link Generator Yes, with integration
Tracked Links Yes, with integration
UTM-based Filters on Performance Reports
Split Testing
PURLs With purchase of landing pages and after contacting your Marketing Cloud account manager to activate the feature
Facebook Custom Audience Automation
Services Ontraport Salesforce Marketing Cloud
Complimentary Account Set-up
30-Day Free Refund Period
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events
Online Training
Certified Consultant Community

One Platform for Your Whole Business

Ontraport brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions.

With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.

Complimentary Setup and Support

We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.

Rich in Features

Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.

Intuitive and Simple

Get up and running in your Ontraport account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.

Grow Your Business Faster With Ontraport’s All-in-One Software

This software comparison was last updated on 6/25/2019.
If you have any suggested changes or notes, please email them to us at