A membership site is a gated website where members pay for access to your high-value content or networking opportunities with like-minded members. Members each get a unique login to your password-protected site, while their subscription fees earn you a steady stream of recurring revenue.
Membership sites can be crafted to showcase any type of content behind the initial paywall: instructional videos, evergreen tutorials, live webinar series, VIP treatment, insider information, niche-specific networking and more. With the right in-demand offer, each of these types of membership access can offer tremendous value to target audiences thereby making them well worth the cost of signing up and paying. All in all, it's one of the best ways to generate passive income.
What is a membership site?
What is a membership site?
A membership site is a gated website where members pay for access to your high-value content or networking opportunities with like-minded members. Members each get a unique login to your password-protected site, while their subscription fees earn you a steady stream of recurring revenue.
Membership sites can be crafted to showcase any type of content behind the initial paywall: instructional videos, evergreen tutorials, live webinar series, VIP treatment, insider information, niche-specific networking and more. With the right in-demand offer, each of these types of membership access can offer tremendous value to target audiences thereby making them well worth the cost of signing up and paying. All in all, it's one of the best ways to generate passive income.
Examples of membership campaigns using Ontraport
Deliver a remarkable customer experience every time
Assuming you continually update your membership site with fresh content, products and services, users get a ton of value delivered the way they want it, when they want it. Because your product is automated and delivered digitally, the customer experience is both personalized and uniform.
The benefits of recurring revenue on a scalable product
A membership product is one-to-many and typically doesn’t require a big team to maintain. This allows you to quickly and easily publish your materials — written content, audio, video and file downloads — in a single, convenient place. Members of your site have the ability to log in and consume your content at will.
The benefits of recurring revenue on a scalable product
A membership product is one-to-many and typically doesn’t require a big team to maintain. This allows you to quickly and easily publish your materials — written content, audio, video and file downloads — in a single, convenient place. Members of your site have the ability to log in and consume your content at will.
How to create a membership site using Ontraport
Take subscription payments and make sure they come through by automatically preempting expired cards and retrying card bounces.
Ontraport takes care of all that by setting up all these essential membership functions for you, so that you can create and launch your site quickly. Our free Membership Starter Kit comes with everything you need to create and manage a membership site. Simply edit your landing pages and emails however you’d like, customize your automation, and launch.
Or, if you want to turn your existing WordPress site into a membership platform or build a membership site from scratch, Ontraport lets you do that too!
“The best part of Ontraport for membership sites is its incredible flexibility. You can arrange what is displayed to people at different levels, and you can be super creative with it. It's also native, and the WordPress plugin works beautifully and integrates smoothly with Ontraport.”
- Em Boden, EmBoden.com
EmBoden.com
Learn how Ontraport’s all-in-one membership platform can create passive income for life coaches like you
Do more with fewer tools. Establish your business as an industry thought leader and earn passive, recurring income with a membership site.
Offer your site visitors an irresistible opt-in incentive to begin building your list of targeted leads.
The Hilkeys teach parents worldwide how to overcome “parenting overwhelm” through online subscription courses.
“When new members join my site, they automatically start receiving member emails and stop receiving marketing emails. If members cancel their membership, Ontraport’s amazing automation takes care of it all for me. I’ve definitely been able to grow my business thanks to Ontraport."
— Luke Ward, Elevated Business
“When new members join my site, they automatically start receiving member emails and stop receiving marketing emails. If members cancel their membership, Ontraport’s amazing automation takes care of it all for me. I’ve definitely been able to grow my business thanks to Ontraport."
— Luke Ward, Elevated Business
Frequently Asked Questions
I’m not a life coach, is Ontraport right for my type of business?
I’m just starting my business — is it too soon for me to use Ontraport?
I’ve been in business for a long time — is Ontraport for scaling?
What makes Ontraport one of the best membership site platforms out there?
And the best part is, you can use Ontraport to power every aspect of your business — not just membership sites. Your marketing, payments, communication and more will all be in sync, which opens up more opportunities to engage with members and scale faster. You won’t see this level of functionality in many other membership site platforms.
What’s the easiest way to create a membership site in Ontraport?
