Solutions keyboard_arrow_down keyboard_arrow_up
Our Solutions
Ontraport's solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
Resources keyboard_arrow_down keyboard_arrow_up
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software.
Visit the blog
University Pricing Chat
Email settings
Last updated on: June 2, 2023

Before sending your email or adding it to your automation, you’ll use email settings to add your email subject line, determine which email address your message will be sent from, set up email tracking and more. Here are descriptions of what each of the email settings mean so you can ensure you’ve got your messages set up correctly.

Table of contents

Email settings
Plain text email
Spam score
Add a new “from” email address
Add “from” name and “reply to” email address

Email settings

the email settings section

Send from name

Select the email “from” name of the user that you want the email to appear to come from, such as “Joe at Rainbow Sales” or “The Rainbow Sales Team.”

When you choose the option “Custom,” you can add a custom “from” name and “reply to” email address — instead of using your user information.

Send from email

This is what appears as the “from” email address in the message.

Send email to

(Only available if you have Deals, Companies or custom objects enabled)Select which related email address you want to send your message to. For example, if you’re sending an email from a company record, you can select the email of a specific contact at the company, or select all contacts that work for the company.

Email subject

Add the subject line of your message; this is what clients will see before they open the email.


This is the text that shows after the subject line in your contacts’ inboxes, and it gives your readers more information about what your email is about.

Transactional Mail

Transactional email is used for non-marketing emails such as confirmations and purchase receipts, messages about changes to your privacy policy, or to send login credentials to a purchased membership product. These emails are sent to contacts even if they have unsubscribed from your marketing emails. Check this box if your email falls into the transactional category.

Add tracking to the links in this email

Checking this box adds UTM tracking parameters to each link in the email (available to Ontraport Pro accounts and above). All links in the email will have the same utm_campaign, utm_source, utm_medium, utm_content and utm_term added to each link. If you’d like to manually edit these links, keep the box unchecked. Adding tracked links to your email does not interfere with the automatic email tracking used for triggering automation, goals, conditions or global rules.

Plain text email

Back to top

the plain text email section

Copy from HTML

We recommend that each time you update your email content in any way, you click the “Copy from HTML” button to create a text-only version of the email. Ontraport sends this version along with your HTML email so that your recipients who have HTML turned off will receive the plain text version of your email. Making sure that your message always has an up-to-date plain text version stored will help tremendously in your messages reaching the inbox.

Spam score

Back to top

the spam score and transactional email section

Spam score

The spam score is provided by the open-source and third party application SpamAssassin. SpamAssassin works as an email spam filter using sophisticated detection techniques to scan your emails before they go out. The score goes up if your emails are questionable or seem spammy. The spam score for your email, if available, will be listed as a number and may state “this email looks good” to the right of that number.

Emails with a spam score of 5.0 or greater cannot be saved or sent. Click Spam Score to find out why your message was given a specific spam score and see how you can lower it.

Add a new “from” email address

Back to top

When your contacts first view your emails in their inbox, your email “from” name and address let them know who sent the message, so we recommend that you set up an address that your recipients will recognize. The first send “from” address in your account will be the email you used to sign up for your account; however, you can add new addresses at any time.

Note: To protect your email delivery, you cannot add a free email address. If you do enter a free email address, Ontraport will automatically convert it to use an acceptable domain.

For example, if you added the email address “,” your “from” address would be converted to “”

You must set up your custom domain in your account before adding a branded “from” address.

  1. Click my profileAdministrationEmailEmail ‘From’ Address Setup.
  2. Click Add Email.
  3. Add your email prefix in the first field.
  4. Select your custom domain from the dropdown to the right.
    • You’ll only see custom domains with the domain type “Email” or “Pages + Email.”

  1. Click Add Email to confirm.
  2. Check the inbox of the email you added for your confirmation email, and click Confirm my 'from' address.
  3. If you have more than one “Email From” address, be sure to set the correct email as your default.

Add “from” name and “reply to” email address

Back to top

Note that generic send “from” names can result in ISPs sending messages to your recipients’ spam folders. For example, if your send “from” name is just “Joe,” it’s likely that Gmail will flag the message as suspicious.

  1. Click Manage Users → and select the name of your user.
  2. Add the email “from” name and click checkmark.
  3. In the same section, add your “reply to” email and click checkmark.

Related university lessons
Email deliverability tips
There are five things that determine which emails get trashed and which make it into the inbox. Learn how your email content, sender address, IP address and more can influence where your emails end up.
How to not be a spammer
In this lesson, you’ll learn how to send messages to only the people who want to get them.
Divider Text
Related support articles
Create an HTML email
My emails are going to the spam folder! Help!
Set up double opt-in email
 Pro tips
Tip #1: After setup, some contacts using Outlook, Hotmail or Windows Live will still see your emails as coming from "[Page//Your account ID]" because those providers show what’s called the true sender. You can remove the "via ONTRAmail" line that appears next to your “from” address by following these steps.
Tip #2: The text you add as your email’s preheader will also be used as the page title when your contact clicks to view the web version of your email. Check out this article to see how to create a “view in browser” link.
Live events
© Ontraport 2024
PCI DSS, Level 1
Privacy Shield Certified