Every campaign in Campaign Builder starts with a trigger, which is what begins a contact on your automation path. In addition to the triggers you’ll add to your campaign as the main entryways, each campaign comes with a default trigger named Added to Campaign. This default trigger allows contacts to join the campaign either by being added manually or via your automation settings. Here’s how to use that trigger in your campaigns.

Using the default Added to Campaign trigger


the added to campaign trigger element

There are three primary options for creating your campaign around this default trigger.

  • Option 1: Build directly below it. If a contact is added to a campaign, the contact will proceed down the elements below the Added to Campaign element. You’ll use this option only if you don’t have other triggers that add contacts to your campaign.
  • Option 2: Use a Go To filter to redirect the path. This option allows you to send contacts who enter through the default Added to Campaign element to the element on your map they should experience first. You would use this option if you have other triggers that add contacts to your campaign, such as if a contact submits a form.
  • Option 3: Add an end element. If the only way that contacts will be added to the map is by additional triggers that are activated or goals that are achieved, place an end below the Added to Campaign element. The Added to Campaign element cannot be deleted, but this option allows you to bypass it.

Use case


Say you have a trigger that adds contacts to your campaign when they’ve purchased access to your membership site. If you had a special case and wanted to give membership access to a contact without logging a product purchase, you could add the contact to this campaign via the Added to Campaign trigger, and it would automatically fire all of the actions to give WordPress membership access.

Conversely, you would use the end element if you want to make sure that only people who actually purchase receive this information.