Hosting a webinar without automation in place is like hosting a party without exchanging phone numbers or emails with anyone at the party. You will see or hear from very few attendees again, even if they got what they came for. As with any online event, you need to be able to add anyone who registers for your webinar into a contact database for further follow-up. Those who register, and especially those who attend, are scorching hot leads for you to nurture to a sale immediately or in the foreseeable future.Drive traffic to an ONTRApage, use ONTRAforms to register contacts for a webinar event, and follow up accordingly. ONTRAPORT offers a number of integrations with top-rated webinar platforms, including GoToWebinar, WebinarJam and Ever Webinar, through which you can add any new contacts registering for your webinars to your ONTRAPORT database. Registrants will receive a notification email containing the link to the webinar, as well as any automated reminders and follow-up messages you set up in ONTRAPORT to market and sell to attendees post-webinar. All you need to worry about is prepping for a good presentation; the rest is automatic.
Learn how to create one-of-a-kind targeted marketing journeys and maintain personal relationships with your audience.
How does ONTRAPORT compare to other marketing automation software?
One of the biggest differentiators between ONTRAPORT’s marketing automation software and other tools is that the automation is seamlessly connected to every other aspect of your marketing efforts. The emails you send to leads and customers, the landing pages you use to showcase your products and services, the ecommerce functionality for selling online, and your CRM that houses all your leads’ information are all in the same platform as the marketing automation that ties it all together. This all-in-one functionality equips business to create sophisticated, personalized marketing that spurs business growth.
Check out side-by-side software comparisons between ONTRAPORT and competing software for more details about how ONTRAPORT stacks up and determine which is right for you.
What are some examples of using marketing automation software in a small business?
Marketing automation software can be used throughout the customer lifecycle to attract, convert and retain leads and customers.
It’s commonly used for targeted lead nurturing, cold lead re-engagement and retargeting, all of which aim to improve your sales results. Those who promote webinars to sell their products or host membership sites also benefit from the personalized customer experiences automation allows. Marketing automation is also powerful later in the lifecycle for automated customer onboarding, holiday and birthday promotions, referral campaigns and more.
How does marketing automation work?
Marketing automation is essentially the engine that powers all the interactions between you and your customers online. For any action a customer takes, such as a visit to a landing page or the opening of an email, you can set up an automatic and related reaction to take place to maintain a personalized experience for each customer, at scale.
At its core, marketing automation is a sophisticated form of if/then logic. When you create a marketing automation campaign, you control what you want to happen based on all the possible scenarios, and the automation platform takes it from there.
This allows you to send customers down dynamic, unique paths that give them the right messages at the right time as you attract them to your brand, convert them into customers, deliver your products and services, and seek repeat purchases and referrals.
What are some examples of businesses that have succeeded using marketing automation?
View our success stories to hear first-hand from business owners who’ve grown their business using ONTRAPORT. Whether you’re a speaker or coach, author or blogger, consumer service provider or B2B service provider, you can use marketing automation to attract, convert and retain customers.