Easily attract new customers at scale — while preserving the human element — with automated webinars.
Live and Automated Webinars with Ontraport
Promote your business with engaging virtual webinars
Live and Automated Webinars with Ontraport
Promote your business with engaging virtual webinars
Easily attract new customers at scale — while preserving the human element — with automated webinars.
What is a virtual webinar?
Most consumers go out of their way to buy from brands or businesses they’re familiar with or feel a connection to. Nothing builds that intimate connection faster than the human element. An impactful addition to an entrepreneur’s business development strategy, webinars do wonders for attracting new customers and spreading brand awareness. These live or pre-recorded webinars serve to grow your business by educating and engaging your target audience using relevant content, thereby increasing the likelihood of a sale.
What is a virtual webinar?
Most consumers go out of their way to buy from brands or businesses they’re familiar with or feel a connection to. Nothing builds that intimate connection faster than the human element. An impactful addition to an entrepreneur’s business development strategy, webinars do wonders for attracting new customers and spreading brand awareness. These live or pre-recorded webinars serve to grow your business by educating and engaging your target audience using relevant content, thereby increasing the likelihood of a sale.
Why host automated webinars?
With proper planning and compelling content, hosting a webinar builds rapport with your core audience, instilling the trust required to do business with you. As a subject matter or product expert, you can host online webinars from anywhere in the world to simultaneously showcase your knowledge and the value of your business or product. You can even market post-webinar to those who did not attend with pre-recorded webinar replays or supplementary content.
Engage your audience one-to-many
With very little overhead as far as tech goes, virtual webinars are one of the most cost-effective ways to build brand authority and demonstrate your value to a large audience without leaving the comfort of your home or office.
Significantly boost sales
The content presented in your webinar — a blend of educational and informational — warms your audience to your brand, dissolving any prior objections while demonstrating the value of your products, services and expertise. By the end of your presentation, you’ve generated precisely the sales leads your business needs.
Engage your audience one-to-many
With very little overhead as far as tech goes, virtual webinars are one of the most cost-effective ways to build brand authority and demonstrate your value to a large audience without leaving the comfort of your home or office.
Significantly boost sales
The content presented in your webinar — a blend of educational and informational — warms your audience to your brand, dissolving any prior objections while demonstrating the value of your products, services and expertise. By the end of your presentation, you’ve generated precisely the sales leads your business needs.
Where does Ontraport fit?
Hosting a virtual webinar or pre-recorded webinar without automation in place is like hosting a networking event without exchanging phone numbers or emails with anyone at the party. You will see or hear from very few attendees again, even if they got what they came for. As with any online event, you need to be able to add anyone who registers for your virtual webinar into a contact database for further follow-up. Those who register, and especially those who attend, are scorching hot leads for you to nurture to a sale immediately or in the foreseeable future.
Drive traffic to an Ontraport Page, use Ontraport Forms to register contacts for a webinar event, and follow up accordingly. Ontraport offers a number of integrations with top-rated webinar platforms, including GoToWebinar, WebinarJam and Ever Webinar, through which you can add any new contacts registering for your webinars to your Ontraport database. Registrants will receive a notification email containing the link to the webinar, as well as any automated reminders and follow-up messages you set up in Ontraport to market and sell to attendees post-webinar. All you need to worry about is prepping for a good presentation; the rest is automatic.
Drive traffic to an Ontraport Page, use Ontraport Forms to register contacts for a webinar event, and follow up accordingly. Ontraport offers a number of integrations with top-rated webinar platforms, including GoToWebinar, WebinarJam and Ever Webinar, through which you can add any new contacts registering for your webinars to your Ontraport database. Registrants will receive a notification email containing the link to the webinar, as well as any automated reminders and follow-up messages you set up in Ontraport to market and sell to attendees post-webinar. All you need to worry about is prepping for a good presentation; the rest is automatic.
“I used Ontraport to create and run my online business and take my passion for teaching beginners my unique, fun and non-complicated system for learning how the stock market works and how to trade stocks for profit. I now generate six figures in annual income and my business is on track to do seven figures in less than four years!”
- J.R. Fenwick, Ontraport Customer
Examples of webinars using Ontraport
Live webinars
A live webinar is a surefire way to drive leads while simultaneously communicating the value of your product. Using Ontraport, you can promote free upcoming webinars focused on your product or niche in exchange for a site visitor's contact information. To this end, Facebook ads are a great way to drive traffic to your lead magnet. Once leads click on your free webinar ad, they'll be directed to your webinar landing page on which they can register for the webinar. Once they've filled out the form, they're automatically added to your database and your lead nurturing funnel.
Launches
Sharing some of your best tips in a launch webinar makes your audience more inclined to buy. It’s a proven fact that the more value provided upfront for free, the faster you melt away the cynicism of the modern consumer. Using Ontraport and your preferred webinar platform, you can drop leads in your database into a webinar funnel to promote your next product launch. A series of automated emails will drive your leads to an event landing page on which they can register for your webinar and obtain their unique link to the event. From your presentation you can direct your audience to an order form on which they can purchase the highly coveted product or service you just pitched.
Coaching calls
Maybe you run an online education business, and you host a free entry-level webinar to get people in the door. Hosting such a webinar one-to-many is the most cost-effective and interactive way to go. To that end, you add a free coaching call webinar to your website as a lead magnet to bring people in the door. Using Ontraport’s messaging automation, leads who register for a coaching call (or series thereof) are reminded to attend via automated SMS and email. At the same time, an automated task prompt is sent to you after the appointment to remind you to reach out to your client. After you’ve completed the task, clients schedule their second session and the process repeats itself.
Evergreen
A hefty amount of work goes into promoting and hosting a live webinar — that is, unless you offer evergreen automated webinars. Evergreen automated webinars are pre-recorded webinars that only appear to be live to the viewer. The automation around facilitating an evergreen webinar can be built seamlessly in Ontraport, coupled with an integrated webinar services such as Ever Webinar. When leads register for your webinar on your website, they’ll automatically receive a confirmation email with a webinar link as well as a reminder email to direct them to the event. The viewer doesn’t know it’s not live, and you can host these webinars on repeat with no extra labor on your part.
Product demos
For businesses that demo products, Ontraport makes it easy to synchronize your webinar platform of choice with its robust automation engine. When leads sign up for a demo on your website’s demo request form, you’ll want them to set an appointment via your preferred appointment app like Calendly, after which they’ll receive a confirmation and reminder email based on the date selected. Within these emails, you can send an access link to any of a number of integrated webinar platforms through Ontraport. When the time comes, you’ll be prompted with a task to host the virtual webinar demo for your lead to attend.
Joint venture webinar
Using Ontraport, you can partner with a fellow entrepreneur or business owner for your mutual benefit. Launching a joint venture webinar using Ontraport is one way to fill in all the gaps of what might otherwise be a tedious process. Say you were going to launch a joint venture webinar to promote a product that your partner is selling. First you'd send your list an announcement email that directs them to a webinar sign-up page using an Ontraport-generated referral link. After pitching the product to viewers of your webinar, any leads from your list who registered for the webinar through your referral link and then purchased will be credited to you, earning you a cut of your partner's profits. It's a win-win.
Learn how running automated webinars with Ontraport can help grow your business.
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Ready to launch your first automated webinar and get more leads?
“Ontraport is one of, if not THE best investment I have ever made for my business. My goal is to automate my business to give me the free time to do other things and this system just keeps giving me that freedom.”
— Garry Schleifer, Choice magazine
Ready to launch your first automated webinar and get more leads?
“Ontraport is one of, if not THE best investment I have ever made for my business. My goal is to automate my business to give me the free time to do other things and this system just keeps giving me that freedom.”
— Garry Schleifer, Choice magazine
Frequently Asked Questions
What is marketing automation and why is it so important?
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation tools will give you the power to turn more leads into customers — without managing the whole process manually.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation tools will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
What is an automated webinar?
An automated webinar is a pre-recorded webinar that viewers can tune in to at any time. This means you can use the recording as evergreen content and share your webinar with leads and customers when they reach the right point in your customer lifecycle.
Is Ontraport a good choice for B2B marketing automation?
Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.
What are virtual webinars, and how can I promote them with Ontraport?
Virtual webinars, also known as live webinars, are hosted in real-time and offer interactive opportunities for your guests during the event. Ontraport has all kinds of features to help you manage virtual webinar guests, boost attendance, follow up after your event and more.
To get started, check out our prebuilt Webinar Promotion Funnel. It comes with two automations — one for inviting leads and customers and another for reminding guests to attend. The setup is simple: all you’ll need to do is download the system, fill in a few blanks and launch. Since all the automation and design is already done for you, you’ll be able to get your funnel up and running in minutes.
To get started, check out our prebuilt Webinar Promotion Funnel. It comes with two automations — one for inviting leads and customers and another for reminding guests to attend. The setup is simple: all you’ll need to do is download the system, fill in a few blanks and launch. Since all the automation and design is already done for you, you’ll be able to get your funnel up and running in minutes.
How do I know if Ontraport is the best marketing automation software for me?
When you’re shopping for a marketing platform for your business, you’ll want to take your entire business into account — not just the marketing side of things. Whether you choose Ontraport or not, we recommend making sure your automation platform includes the following features, at the very least:
- A website or landing page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- A contact management system (CRM) to keep track of clients and prospects
- A payment processing tool to collect orders and charge credit cards
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
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