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Home  > Ontraport for marketing  >  Contact tracking
Contact tracking
Find out how to track contacts so you can appropriately personalize your messages to them.
  • How cookies and UTM variables work
  • The different ways to identify visitors on your site
  • The importance of tracking scripts and how to use them
  • How to set up tracked links and use them in your automations
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Home  >  Ontraport for marketing  >  Contact tracking
Contact tracking
Find out how to track contacts so you can appropriately personalize your messages to them.
  • How cookies and UTM variables work
  • The different ways to identify visitors on your site
  • The importance of tracking scripts and how to use them
  • How to set up tracked links and use them in your automations
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