13 min of content
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SUMMARY
Contact tracking
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2 lessons
Find out how to track contacts so you can appropriately personalize your messages to them.
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SECTION OVERVIEW
Lessons for contact tracking
Learn all the ways Ontraport tracks your site visitors, from first click to final purchase.
You'll learn
- The purpose of a cookie
- The importance of Ontraport Forms and tracking scripts
- How UTM variables work
- How referrer IDs work
- The three identification levels for site visitors
This lesson covers how to track your contacts’ activities and trigger automations using tracked links so you know where your leads are coming from.
You'll learn
- The purpose of tracked links
- How to create tracked links
- How to change the destination URL
- Using tracked links in automations
Features
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