While Crocs headquarters in the U.S. uses Salesforce for CRM and ecommerce, international licensees are free to use any platform that meets the brand’s global standards.
For Crocs Mexico, the cost of Salesforce — running into the hundreds of thousands of dollars — made it an impractical choice. The team needed a more cost-effective alternative that still met Crocs’ high requirements for data security, compliance and customer experience.
With support from GetReAll — a digital services agency supporting the Mexico operations of global brands — the team adopted Ontraport as their central system. Through integrations with SAP, Shopify, WhatsApp and other third-party platforms, Ontraport now powers marketing, automation and last-mile operations for Crocs Mexico.
Next, the team plans to launch full omnichannel marketing operations — using Ontraport as the bridge between in-store and online customer data.
By leveraging insights like customer lifetime value and SKU-level history, they’ll deliver even more tailored campaigns and nurturing automations to drive revenue.
The systems built for Crocs Mexico have since become blueprints for other global brands operating in Mexico, including Bioderma, L’Oréal, Forever 21, and Boardriders Brands (Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and VonZipper) — with more on the way.