You’re wasting money on ads that don’t work

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Tracking + Attribution

You’re wasting money on ads that don’t work

Meanwhile, you’re missing opportunities to effectively grow your business. How can we be so sure? Because nearly everyone gets tracking wrong.

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Tracking + Attribution

You’re wasting money on ads that don’t work

Meanwhile, you’re missing opportunities to effectively grow your business. How can we be so sure? Because nearly everyone gets tracking wrong.

settings
settings
Start your free trial

Why does tracking matter?

Making good decisions is easy when your data is accurate but impossible when it’s not.

Why does tracking matter?

Making good decisions is easy when your data is accurate but impossible when it’s not.

Know what converts

Making ad-buying decisions based on clicks and opt-ins leads to expensive mistakes because it’s easy to get lots of clicks that don’t become leads or lots of leads that don’t become customers.

Spend wisely

Optimizing your marketing spend for “deep funnel conversions” is the only way to ensure you’re spending money where it counts.

See every interaction

Getting accurate deep funnel conversion data requires good tracking through the entire customer lifecycle and complete customer data.

4 ways that your marketing platform fails to track your leads

What’s most exciting is that you don't even have to do anything to make it work for you because it's all automatic.

Visitor clicks to another page before opting in

You probably don’t realize it, but nearly every marketing platform loses tracking with a single click. Ontraport stores tracking data in the user’s cookie automatically.

Visitor clears their cookies between visits

Even worse, users clear their cookies between visits! (Blasted ad-blockers!) Fortunately, Ontraport tracks first- and last-click attribution data in every contact’s record automatically, out of the box.

Visitor clears their cookies between visits

Even worse, users clear their cookies between visits! (Blasted ad-blockers!) Fortunately, Ontraport tracks first- and last-click attribution data in every contact’s record automatically, out of the box.

Lead opts in with one email address but buys with another

Now they’re really making it hard. But as an Ontraport user, you’re all set. We’ll automatically match IP addresses and attribute the original source to all associated records.

Lead opts in on one device but buys on another

The bane of any marketer’s dream of accurate tracking, using multiple devices thwarts nearly every tracking system. But Ontraport re-identifies a user with every click or login and matches email records to capture the original lead source.

Lead opts in on one device but buys on another

The bane of any marketer’s dream of accurate tracking, using multiple devices thwarts nearly every tracking system. But Ontraport re-identifies a user with every click or login and matches email records to capture the original lead source.

"I love that Ontraport has built-in UTM tracking, which is also basically click tracking. No 3rd party tools needed."

— Patrick Allmond, Focus Digital Marketing Agency 

Learn how to test for deep funnel conversions instead of just clicks and opt-ins

Advanced Attribution

Capture Google tracking data for uncanny insight

Previously only possible for teams with experienced engineers on staff, Ontraport automatically captures Google’s tracking IDs for deep integration with Google Analytics so you can finally connect the dots, once and for all.

Sticking Tracking

Identify visitors at every opportunity

When you know who’s who, you can show them what they’re most interested in. When people are interested, they pay attention. Ontraport helps you identify contacts better than any other system available today (and without running afoul of privacy laws!) by re-identifying them with every link click, every login, every matching IP address and more. 

Sticking Tracking

Identify visitors at every opportunity

When you know who’s who, you can show them what they’re most interested in. When people are interested, they pay attention. Ontraport helps you identify contacts better than any other system available today (and without running afoul of privacy laws!) by re-identifying them with every link click, every login, every matching IP address and more. 

Precog for Your Business

Know what happened even before your contacts opt in

Contacts often click around your site or come back several times before opting in, leaving important clues about their interests and engagement. Ontraport tracks every page visit, and when your prospects opt in, Ontraport completes your contact records with their entire visit history from before they gave you their contact information.

Enhanced UTM Tracking

Don’t lose track just because visitors clear their cookies

Cookies are key for effective tracking, but when visitors use ad blockers or different devices, cookies get lost and your ability to know where a lead came from goes with it. Ontraport automatically stores UTMs in your contact records for permanent tracking goodness — no coding required!

Enhanced UTM Tracking

Don’t lose track just because visitors clear their cookies

Cookies are key for effective tracking, but when visitors use ad blockers or different devices, cookies get lost and your ability to know where a lead came from goes with it. Ontraport automatically stores UTMs in your contact records for permanent tracking goodness — no coding required!

First and Last Attribution

Know where they came from and what made them buy

In order to know what’s working in your marketing program, you need to know both how a contact came to know your business and what content finally drove a purchase… and these are often two different things. Ontraport keeps track of both the first- and last-clicked source so you know what’s working to drive both new leads and sales.

Optimize for Results

Test for deep funnel conversions instead of just clicks and opt-ins

Getting more clicks is nice, but what you want are real results. With Ontraport, you can base your split testing and lead source tracking not just on what ad or email got the most clicks or leads, but on which got you the most sales, upgrades or referrals. 

Optimize for Results

Test for deep funnel conversions instead of just clicks and opt-ins

Getting more clicks is nice, but what you want are real results. With Ontraport, you can base your split testing and lead source tracking not just on what ad or email got the most clicks or leads, but on which got you the most sales, upgrades or referrals. 

Coming Soon

Cookie-Based Merge

Don’t lose track just because someone uses a different device

Leveraging the power of the above features, Ontraport is often able to connect the dots even when your prospects switch devices. Combine our sticky tracking features with an engaged list, and you’ll know when the same visitor changes emails or even changes devices, ensuring you know exactly what brought a buyer around in the first place.

Coming Soon

IP Address Merge

Don’t lose track just because someone uses a different email

When all else fails, it’s worth tracking and merging lead source data based on IP address. Nearly 10% of most lists are composed of leads who use more than one email address, meaning that as many as half of those lead sources are missing from your reports. Ontraport takes care of it.

Coming Soon

IP Address Merge

Don’t lose track just because someone uses a different email

When all else fails, it’s worth tracking and merging lead source data based on IP address. Nearly 10% of most lists are composed of leads who use more than one email address, meaning that as many as half of those lead sources are missing from your reports. Ontraport takes care of it.

Leverage advanced tracking to improve your marketing

Knowing who’s who is really good, but using that information with the rest of Ontraport’s platform takes things to the next level.

Dynamic Content

For hyper-targeted web experiences, show different content on your pages based on where your leads came from.

Segment + Organize

When you know what leads are interested in, you know how to communicate with them effectively.

Lead Scoring + Routing

Got a rep that’s better at selling to a particular sort of lead? Match them up automatically.

Facebook Custom Audiences

Automate Facebook retargeting campaigns based on the interests or demographics of each lead source.

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Related Resources

Advanced Attribution Webinar

Featuring Ontraport Founder and CEO Landon Ray and Three Ventures Co-Founder Alan Morte, this live demo digs deep into Google analytics and shows you a massive advantage Ontraport users have when it comes to advertising attribution.

Set Up and Track UTMs

UTM links are most commonly used to track the performance of your advertising campaigns. For example, if you are trying to figure out how your ad on Facebook is performing compared to your ad on YouTube, you want to have unique UTM links to use on each ad. Learn how to set them up in this article. 

Split Testing in Campaigns

Ontraport lets you split test your leads to see which parts of your funnel are performing the best in real time. Here's how to find what influences your leads to a purchase and optimize your campaigns accordingly.

Get accurate lead source tracking once and for all.

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"After trying a lot of competitors ... Ontraport is the only one that made sense to me as far as the sort of access I had to my data and the powerful automations I could build from that."

— Thomas Gobeaux, ClickFix.io

Get accurate lead source tracking once and for all.

settings
settings
Start your free trial
Or get a demo arrow_forward

"After trying a lot of competitors ... Ontraport is the only one that made sense to me as far as the sort of access I had to my data and the powerful automations I could build from that."

— Thomas Gobeaux, ClickFix.io

Turn your business on with Ontraport.
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