Integrating your Ontraport account with Google Analytics is a great way to collect and analyze your purchase activity data. Once set up, you’ll be able to see which Google Ads are converting and gain useful sales insights such as your average order value and the length of your sales cycle.
There are three ways to integrate your Ontraport account with Google Analytics:
Basic setup: Choose this option if you’re using a Basic level account and/or you’d like to add a Google tracking script to your Ontraport page.
Intermediate setup: Choose this option if you’re using a Plus level account and/or you’d like to set up an intermediate integration that sends your contacts’ sales data to Google Analytics when they purchase.
Advanced setup: Choose this option if you have a Pro or Enterprise level account and/or you’d like to set up a more robust integration that sends contact data to Google Analytics based on mid and deep funnel conversion data.
Table of contents
Basic setup
Intermediate setup
Deep funnel conversion tracking with Google Analytics
Basic setup
The basic setup allows you to add the Google Analytics tracking code to your pages so you can collect information about your web traffic. From your Google Analytics account, you can see the number of visitors to your page, where your traffic is coming from, what device your visitors are using and more.
Get your Google tracking code
- Find your Tracking ID and global site tag by following the steps in this article.
- Copy your tracking code. You will need this in step 3 below.
Add your Google tracking to your Ontraport page
- In your Ontraport account, select the page you’d like to update with Google tracking.
- Click
→ Custom Code.
- Paste the tracking code you copied from Google.
- Click
.
- Click
→
to update your page.
Note, to make sure your code is working, check out the “Verify that your global site tag is working” section in this article.